International Science Community Association International Research Journal of Social Sciences 14 4 2025 10 14 Regional Puppetry traditions for Social development in India and their role in Folklore preservation 9 13 EN Kumar Rahul 1 Department of Economic Studies and Policy, Central University of South Bihar, Gaya- 824236, Bihar, India Ojha Rajni Kant 2 Department of Economic Studies and Policy, Central University of South Bihar, Gaya- 824236, Bihar, India Kumar Pritam 3 Department of Economic Studies and Policy, Central University of South Bihar, Gaya- 824236, Bihar, India Bhardwaj Rishabh 1 Dept. of Journalism and Mass Communication, YS College, Barnala, Punjab, India Chakraborty Debjani 2 Dept. of Journalism and Mass Communication, YS College, Barnala, Punjab, India Kaur Roopinderjit 3 YS College, Barnala, Punjab, India Rawat Deepika 4 Dept. of Journalism and Mass Communication, Tula’s Institute, Dehradun, India > Review Paper 2025 5 29 2025 10 14 Puppetry has been an integral part of India's rich cultural heritage, serving as both a form of entertainment and a medium for social communication. Various regional puppetry traditions, such as Kathputli of Rajasthan, Tholu Bommalata of Andhra Pradesh, Bommalattam of Tamil Nadu, and Putul Nach of West Bengal, have played a crucial role in addressing social issues, educating communities, and preserving folklore. This study explores how traditional puppetry has been utilized as a tool for social development in India, particularly in promoting literacy, health awareness, and social reform. Moreover, puppetry serves as a living archive of folklore, passing down myths, legends, and moral narratives from generation to generation. By blending storytelling, music, and visual artistry, regional puppetry forms help sustain cultural identity and reinforce moral values. However, with the rise of digital media and modern entertainment, traditional puppetry faces challenges in maintaining its relevance. This research examines the efforts being made to revitalize puppetry, including government initiatives, NGO interventions, and digital adaptations. By analyzing the role of regional puppetry traditions in both social development and folklore preservation, this study highlights the importance of sustaining these traditional art forms as powerful tools for education, cultural continuity, and community engagement. Copyright@ International Science Community Association