International Science Community Association Research Journal of Management Sciences 2319-1171 7 2 2018 02 6 A theoretical paper on research studies about conventional toy industry 6 9 EN K. Shantha Kumar 1 Dept. of Management, Rayalseema University, Kurnool, Andra Pradesh, India . Purushothama 2 Department of Commerce and Management Studies, Vivekananda College, Bengaluru, India Jayan Anuroop P. 1 CMR University, Bangalore, India > Short Review Paper 2017 3 7 2018 02 6 The imported toys made by using modern technologies, plays over the conventional industries and affecting the smooth running of the craftsmanship. This Research article tries to depict the current scenario of conventional toy industry through available literatures. Between 2001 and 2012, Toy imports increased at a level of Twenty five percentage (ASSOCHAM, 2013). In India, many wooden toy makers give up their job like any other conventional profession due to lack of adequate earning and livelihood. These toy industries face a financial crisis for some year’s results from changing trends and inadequate placing. Awareness of the benefits and value of eco-friendly toys are essential for the goodness of child development and boosting of the conventional industries. Copyright@ International Science Community Association