International Science Community Association Research Journal of Management Sciences 2319 - 1171 6 9 2017 08 6 Big data analytics to empower rural masses of India - a step towards digital India program 29 32 EN Sarita Nitin Joshi 1 Bhilai Mahila Mahavidyalaya, Durg, (CG)-491001, India Shipra Banerjee 2 Govt. D.B.P.G. College, Raipur, (CG)-492001, India Abhishek Chakraborty 1 Department of Management, Bhilai Institute of Technology, Near Bhilai House, Durg-491001, CG, India Souren Sarkar 2 Faculty of Management Studies, Shankaracharya Group of Institute, Bhilai, CG, India Shrawan Pandey 1 Department of Management, BIT, Durg, CG, India Sumita Dave 2 Amity College, Raipur, CG, India Ashok Kr. Chandra 3 Department of Management, BIT, Durg, CG, India Anuraag Agarwal 1 BIT, Durg, CG, India and 3School of Commerce, Management and Research, ITM University Naya Raipur, CG, India Urvashi Shrivastava 2 Department of Management Studies, Bhilai Institute of Technology, Durg, CG, India Monika Sethi 3 School of Commerce, Management and Research, ITM University Naya Raipur, CG, India Veena Madaan 1 Dept. of Management, ICFAI University, Raipur, CG, India and BIT, CSVTU, Bhilai, CG, India Royal Madan 2 Mechanical Engineering, Rungta College of Engineering and Technology, Bhilai, CG, India > Review Paper 2017 4 10 2017 08 6 Data in a Big data can be of any kind small, big or structured, unstructured, but we called it as big data when the data purchased is beyond to the capacity or beyond to the processing power in comparison to the space available. The developing countries like India, faces big problems in the health care and these problems are quite solemn in the rural areas ,where the treatment expenses is high, less equipment’s and unavailability of skilled doctors. With the help of electronic media reports, looking at the given doctor\'s prescription for a particular disease, a doctor can help a patient to cure from the disease in fewer trials or even in the first visit. In this paper, we analyze and reveal the benefits of Big Data Analytics for rural masses, in the applications of Healthcare and agriculture business, where the data flow to and from is in massive volume, by using the method called Hadoop. Also, National Rural Comprehensive Information Service Platform provides agriculture product markets and agriculture technology information services directly to the farmers and solves last minute problems in rural and agriculture information. Copyright@ International Science Community Association