International Science Community Association Research Journal of Management Sciences 2319 - 1171 6 9 2017 08 6 The incidence and nature of clothing preference in adolescent girls: personality correlation 1 5 EN Sarita Nitin Joshi 1 Bhilai Mahila Mahavidyalaya, Durg, (CG)-491001, India Shipra Banerjee 2 Govt. D.B.P.G. College, Raipur, (CG)-492001, India > Research Paper 2017 4 10 2017 08 6 This study investigated the influence of personality traits on clothing preference of adolescent girls in the district of Bhilai City. The research questions and hypotheses were tested at 95% confidence interval to guide the conduct of the study. The sample for the study consisted of 100 students (adolescent girls) from three graduate colleges from Bhilai City district. The instrument adopted for the study was HSPQ standardized questionnaire. This was validated by expert in the field of measurement and evaluation; the reliability was established using the test re-test method and the reliability coefficient and the reliability indices for all fourteen personality factors were obtained respectively. The data collected were analyzed using the mean (x) and standard deviation (SD) to answer the research question. Positive correlations were found for the personality traits conscientiousness, sentiments, and super ego and for the character strengths self sufficient, shy, perspective and open-mindedness. The results partly supported the hypotheses as well as extended the knowledge about what factors contribute to decision making. This analysis will be useful for the researchers, clothing traders as well as decision makers for taking informed decisions and for further study. Copyright@ International Science Community Association