International Science Community Association Research Journal of Management Sciences 2319 - 1171 6 8 2017 08 6 Cross selling: A tool for customer satisfaction 21 23 EN Rajshree Chandrakar 1 Bhilai Mahila Mahavidyalaya, Bhilai, CG, India A. Joglekar 2 Govt. D.B.P.G Girls College, Raipur, CG, India Savita Dubey 1 Bhilai Institute of Technology, Bhilai, CG, India Daljeet Singh Wadhwa 2 Department of Management, Bhilai Institute of Technology, Bhilai, CG, India Sourabh Guha 1 Department of Management Studies, Rungta College of Engineering and Technology, Bhilai, CG, India Daljeet S. Wadhawa 2 Department of Management, Bhilai Institute of Technology, Bhilai, CG, India Manoj Verghese 3 Department of Management Studies, Rungta College of Engineering and Technology, Bhilai, CG, India Parishkrit Agrawal 1 G.S. College of Commerce, Wardha, MS, India Saurabh Tomar 1 Bhilai Institute of Technology, Durg, CG, India Daljeet Singh Wadhwa 2 Bhilai Institute of Technology, Durg, CG, India Minal Shah 1 Department of Management, Bhilai Institute of Technology, Durg, CG, India Sanjay Guha 2 Department of Management, Bhilai Institute of Technology, Durg, CG, India Urvashi Shrivastava 3 Department of Management, Bhilai Institute of Technology, Durg, CG, India > Short Review Paper 2017 4 10 2017 08 6 Effective cost management is at the core of every organizational strategy. To reduce the cost, bank focuses on utilizing the customer relationship. If the customer is holding more than one product of bank, it reveals that the customer values the bank high. Banks are adopting smarter tools to fascinate more customers by maximizing its services which directly adds value to the customer. This value addition is done by providing the services and products to the customers in a strategically planned way by formulating cross selling strategies. Cross selling gives an opportunity to sell an additional product or services. Copyright@ International Science Community Association