International Science Community Association Research Journal of Management Sciences 2319 - 1171 6 8 2017 08 6 Analyzing online and offline consumer behavior 11 13 EN Rajshree Chandrakar 1 Bhilai Mahila Mahavidyalaya, Bhilai, CG, India A. Joglekar 2 Govt. D.B.P.G Girls College, Raipur, CG, India Savita Dubey 1 Bhilai Institute of Technology, Bhilai, CG, India Daljeet Singh Wadhwa 2 Department of Management, Bhilai Institute of Technology, Bhilai, CG, India Sourabh Guha 1 Department of Management Studies, Rungta College of Engineering and Technology, Bhilai, CG, India Daljeet S. Wadhawa 2 Department of Management, Bhilai Institute of Technology, Bhilai, CG, India Manoj Verghese 3 Department of Management Studies, Rungta College of Engineering and Technology, Bhilai, CG, India > Short Review Paper 2017 4 10 2017 08 6 The online/internet based and offline/traditional based marketing both have different features to display to consumers. While shopping on internet no physical traveling of customers is done nor any shipment cost is involved nor there is any restriction/limitations on timings for shopping. Plus it gives extra advantage of ease of access, convenience and time saving. In contrast, offline/traditional shopping allows physical inspection/ degree of tangibility of the products, communication among customers and marketers but in contrast it involves high travel cost of customers which needs to be borne by themselves and exploration costs, and also has limitations on shopping timings. Consumers may exercise the both channels in a different way resulting the same consumers may display dissimilar behaviors while shopping through online and offline channels. Therefore, it is important to understand how the same consumers behave at the two channels. In this study we have attempted to present an in-depth review of prior theoretical literature available related to online and offline consumer behavior. Copyright@ International Science Community Association