International Science Community Association Research Journal of Management Sciences 2319 - 1171 6 8 2017 08 6 Role of media towards elderly people and their personality 1 5 EN Rajshree Chandrakar 1 Bhilai Mahila Mahavidyalaya, Bhilai, CG, India A. Joglekar 2 Govt. D.B.P.G Girls College, Raipur, CG, India > Research Article 2017 4 10 2017 08 6 The purpose of this study was to investigate the nature of personality, level of loneliness, essential needs of elderly people, and the role of communication media in Bhilai City. A sample comprising 100 elderly people participated in the study majority of the people were female (64%) while 34% of Male. The mean age was 65.98 (SD = 7.51) with a range from 50 to 94. The Dimensional Personality Inventory tool was used to analyse the personality and Pearson-Product-Moment correlations were used to explore the relationships between participants\' loneliness, needs, and characteristics. The findings of this study provided essential information, about elderly people’s personality traits, concerning: level of loneliness and relationships that exist among loneliness and the use of media like internet, television, and mobile phones for their social connect. The findings also suggest implications for psychosocial practice. The results partly supported the hypotheses as well as extended the knowledge about what factors contribute to decision making. This analysis will be useful for the researchers, care takers and media sources as well as decision makers for taking informed decisions and for further study. Copyright@ International Science Community Association