International Science Community Association Research Journal of Management Sciences 2319 - 1171 6 5 2017 05 6 A study on customer satisfaction towards footwear in Bilaspur city, India 44 49 EN Singh Chandra Mohan 1 Kruti Institute of Technology & Engineering, Chhattisgarh Swami Vivekananda Technical University Durg, Chhattisgarh, India Chandra Ashok 2 Bhilai Institute of Technology- Durg, Chhattisgarh Swami Vivekananda Technical University-Durg, Chhattisgarh, India Sharma Sanjay 3 Bhilai Institute of Technology- Durg, Chhattisgarh Swami Vivekananda Technical University-Durg, Chhattisgarh, India Shah Garima 1 MATS University, Raipur, CG, India Nagar Judith Gomes 1 BIT, Durg, CG, India Guha Sanjay 2 BIT, Durg, CG, India Chandra Ashok Kumar 3 BIT, Durg, CG, India Pandey Ankita 1 Department of Management, Chouksey Engineering College, Bilaspur Chhattisgarh India Dubey Prince 2 Department of Management, Chouksey Engineering College, Bilaspur Chhattisgarh India Chawla Subhash 3 Department of Management, Chouksey Engineering College, Bilaspur Chhattisgarh India Shahrukh Md 1 Chouksey Engineering College, Bilaspur Chhattisgarh, India Chawla Subhash 2 Chouksey Engineering College, Bilaspur Chhattisgarh, India Dubey Prince 3 Chouksey Engineering College, Bilaspur Chhattisgarh, India > Research Paper 2017 4 10 2017 05 6 Customer footwear selection according to the need and demand is the major analytical target of this study and make a proper result to its demonstration according customer satisfaction. The objective of this research paper is to evaluate factors that have a significant influence on footwear selection and customer satisfaction. This is a descriptive study conducted on 127 respondents from Bilaspur city. The difference in the perception due to various factors is measured by Z test in footwear selection. The self-reported scale is used. Practical implication of this study is to identify the various criteria that results in footwear selection among the respondents. Also this study helps the footwear retailers to know about customer footwear choices. The study has social implication in finding out footwear selection behavior of individuals of the society. This study confirms some findings from the Bilaspur. However, results from Bilaspur indicate that at least male and female perceptions are different in nature for selection and judgments towards footwear. Copyright@ International Science Community Association