International Science Community Association Research Journal of Management Sciences 2319 - 1171 6 5 2017 05 6 Gender differences in buying decision for Food and Grocery products 35 38 EN Singh Chandra Mohan 1 Kruti Institute of Technology & Engineering, Chhattisgarh Swami Vivekananda Technical University Durg, Chhattisgarh, India Chandra Ashok 2 Bhilai Institute of Technology- Durg, Chhattisgarh Swami Vivekananda Technical University-Durg, Chhattisgarh, India Sharma Sanjay 3 Bhilai Institute of Technology- Durg, Chhattisgarh Swami Vivekananda Technical University-Durg, Chhattisgarh, India Shah Garima 1 MATS University, Raipur, CG, India Nagar Judith Gomes 1 BIT, Durg, CG, India Guha Sanjay 2 BIT, Durg, CG, India Chandra Ashok Kumar 3 BIT, Durg, CG, India > Research Paper 2017 4 10 2017 05 6 Traditionally, Food and grocery purchasing is a part of women decisions, but according to modernization a change in roles are seen in every family. Engagement of men in food and grocery purchasing decision give a view to research on the field, with their present beliefs. In this study, a general decision related to money spent, choice of store, promotional information and factor that motivate taken explored by gender differences is being researched. Research methodology includes a simple random sample of 150 male and female food and grocery buyers. Findings of the study explain significant difference between male and female purchasing decision. Men take purchasing decision from box line stores where women prefer combination stores. Print and audio visual influence more to men rather than women influence from public relation. Copyright@ International Science Community Association