International Science Community Association Research Journal of Management Sciences 2319 - 1171 6 2 2017 02 6 Banking customers and their retention- an empirical study of responsible factors 1 7 EN Gangrade Shailendra 1 Prestige Institute of Management and Research, Indore, MP, India Loya Arpit 2 Prestige Institute of Management and Research, Indore, MP, India > Research Paper 2016 8 19 2017 02 6 Customer Retention is an undeniably squeezing issue in today\'s ever-focused business field of Banking Sector. More rivalry and expanded control made it more troublesome for banks to emerge from the group. Losing the clients can be exceptionally costly as it expenses to gain another client. Now banking sector have realized the strategic importance of customer value and seemed to be continuously seeking innovative ways to enhance customer retention through its various service relationships strategies. The purpose of this research is to study the impact of Customer Retention in banking industry and to compares the factors among Nationalized and Private Banks. The study depends on the essential information gathered from respondents from Indore area with the assistance of organized survey. Information examination has been done utilizing SPSS programming. The factual investigation strategy utilized in this study is Reliability analysis and Factor Analysis. Copyright@ International Science Community Association