@Research Paper
<#LINE#>A Study on advertisements upheld by ASCI in controlling advertising of educational institutions and programs during the admission period of 2015<#LINE#>Kumar@Ravi  <#LINE#>1-5<#LINE#>1.ISCA-RJMS-2016-087.pdf<#LINE#> PIMR, Indore, MP, India<#LINE#>20/8/2016<#LINE#>21/11/2016<#LINE#>Advertisements of educational institutions have been consistently criticized for making irrational claims and results. In many scenarios even the affiliation and governing boards have been manipulated. These continuous violations over the years, forced the Advertising Standards Council of India (ASCI) formulate its special guidelines for the advertisements of Educational Institutions (such as Universities, Institutes and School) and Programs which came in effect from 1st September 2013. The special guidelines covered various Indian Universities, Institutes and Colleges, Schools, Coaching Institutes etc considerably controlled the unethical claims made in the advertisements. The research study analyzed advertisements of educational institutes upheld by ASCI during the period of May 2015 to July 2015 which was the period where educational institutes tend to advertise the most for the forthcoming academic session in order to get maximum admissions. The study also analyzes the reasons why the advertisements of various institutes and programs were banned.<#LINE#>Preethi K. and Rao T.S. (2013).@Ethical aspects in Indian Advertising - A critical reflection.@Journal of Commerce and Management Thought, 4(3), 704-717.@Yes$Kumar K.P. and Parashuramulu B. (2013).@Ethical Issues in Advertising - An Indian Perspective.@International Journal of Research in Finance & Marketing, 1(8).@Yes$Chakraborty S.K. (1997).@Business Ethics in India.@Journal of Business Ethics, 16(14), 1529-1538.@Yes$Shukla P., Panwar J.S. and Agnihotri M. (2006).@Advertising message processing amongst urban children: An Indian experience - with special reference to TV advertising.@Asia Pacific Journal of Marketing and Logistics, 18(4), 303-327.@Yes$Preston C. (2005).@Advertising to children and social responsibility.@Young Consumers, 6(4), 61-67.@Yes$Soni P. and Singh R. (2012).@Mediation of TV advertising to children: an empirical study of Indian mothers.@Society and Business Review, 7(3), 244-259.@Yes$Vadehra S. (2005).@Advertising to children in India.@Young Consumers, 6(1), 75-78.@Yes$Dresden B. and Barnard J. (2004).@Legal and regulatory controls on advertising and marketing to children in the United Kingdom.@Young Consumers, 5(1), 77-83.@Yes$Belch G.E. and Belch M.A. (2003).@Introduction to Advertising and Promotion: An integrated Marketing Communication Perspective.@New York, Tata McGraw Hill, 6th Edition.@Yes$Clow Kenneth and Baack Donald (2007).@Integrated Advertising, Promotion and Marketing Communications.@New Delhi, Pearson Education, 4th Edition.@Yes$ASCI (2016).@The Advertising Standards Council of India - May 2015.@(n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/may-2015.html@No$ASCI (2016).@The Advertising Standards Council of India - June 2015.@(n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/june-2015.html@No$ASCI (2016).@The Advertising Standards Council of India - July 2015.@(n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/july-2015.html@No$ASCI (2016).@The Advertising Standards Council of India - CCC Members.@(n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/asci-ccc-members.html@No$ASCI (2016).@The Advertising Standards Council of India - ASCI Codes.@(n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/ascicodes.html.@No$ASCI (2016).@Advertising Standards in India: An Introduction.@(n.d.). Retrieved January 22, 2016, from http://www.ficci.com/Sedocument/20240/Survey_on_Advertising_Standards.pdf@No
@Short Review Paper
<#LINE#>Importance of tourism value chain analysis system (VCAS) towards pro-poor tourism development in Madhya Pradesh Region, India<#LINE#>Sharma@Aman ,Gaur @Jyoti  <#LINE#>6-8<#LINE#>2.ISCA-RJMS-2016-122.pdf<#LINE#>School of Commerce, DAVV, Indore, MP, India@School of Commerce, DAVV, Indore, MP, India<#LINE#>17/9/2016<#LINE#>2/12/2016<#LINE#>Value chain analysis system (VCAS) towards Pro-Poor Tourism Development in Madhya Pradesh Region intend to explain that how the economic flows reaches various groups of society in the different region of the state. Over the past two decades, researchers and practitioners have given considerable attention to issues of tourism value chain governance. Various dimensions of tourism value chain governance, namely, policy, destination management and marketing, integration of distribution channels, and sustainability of the tourism value chain, are examined. An attempt has been made in this paper that Value chain analysis system (VCAS)  has been conducted in an open and participatory way and further VCAS is used as valuable and proficient apparatus for capacity building which help to construct a common thoughtful of tourism destinations financially viable gap and for promoting good  government tourism officials.<#LINE#>Porter M.E. (1985).@The Competitive Advantage: Creating and Sustaining Superior Performance.@NY: Free Press.@Yes$Gereffi G. (2000).@The global value chain (GVC) concept.@https://www.researchgate.net/. (1990)  and early 2000s, Dec 2016.@No$ICRISAT (2016).@The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT).@www.icrisat.org/overview/1972, Dec 2016.@No$Giulian E. Pietrobelli C. and Rabelloti R. (2005).@Upgrading in Global Value Chains: Lessons from Latin American clusters.@World Development, 33(4)..@Yes$Wood A. (2001).@an economist’s perspective.@IDS Bulletin, The Value of Value Chains, 32(3).@Yes