International Science Community Association Research Journal of Management Sciences 2319 - 1171 5 9 2016 09 6 An Analysis of Social Media Marketing Initiatives by Government of India for promotion of Public Health 69 71 EN Tiwari Shefali 1 Shri Raojibhai Gokalbhai Patel Gujarati Professional Institute of Management, Indore, MP, India Nair Sandeep 1 Rani Channamma University, Belagavi, Karnataka, India Joshi* Sushant T. 2 Rani Channamma University, Belagavi, Karnataka, India Thyagaraja C.M. 3 Kuvempu University, Shivamogga, Karnataka, India Chatpalli Vishnukant S. 4 Rani Channamma University, Belagavi, Karnataka, India Gill Mandip 1 Maharaja Ranjit Singh College of Professional Sciences, Indore, MP, India Saluja H.S. 1 Maharaja Ranjit Singh College of Professional Sciences, Indore, MP, India Totala* N.K. 2 Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, MP, India Jha Dilip Kumar 1 Department of Economics, Guru Ghasidas Vishwavidyalaya (A Central University), Koni, Bilaspur, Chhattisgarh-495009, India Singhai* Manisha 1 Prestige Institute of Management and Research, Indore, MP, India Hyde Anukool 2 Prestige Institute of Management and Research, Indore, MP, India Godbole Neha 3 Prestige Institute of Management and Research, Indore, MP, India Ubeja Satnam Kour 4 Prestige Institute of Management and Research, Indore, MP, India Hyde* Anukool Manish 1 Prestige Institute of Management and Research, Indore, MP, Indore, MP, India Jharia Manisha 2 Prestige Institute of Management and Research, Indore, MP, Indore, MP, India Kemkar* Mayura 1 Department of Management Studies, SGSITS, Indore, MP, India Sharma Jyoti 2 IIPS, DAVV, Indore, MP, India Bhargava Neha Ramnani 1 IBMR, IPS Academy, DAVV, Indore, MP, India Jain* Prayatna 1 PIMR, Indore, MP, India Gangrade Shailendra 2 PIMR, Indore, MP, India Hyde Anukool Manish 1 Prestige Institute of Management and Research, Indore, MP, India Singhai Manisha 2 Prestige Institute of Management and Research, Indore, MP, India Ubeja Satnam K. 3 Prestige Institute of Management and Research, Indore, MP, India Patel Ranjana 4 Prestige Institute of Management and Research, Indore, MP, India Singhai* Manisha 1 Prestige Institute of Management and Research, Indore, MP, India Dani Shweta 2 Prestige Institute of Management and Research, Indore, MP, India Hyde Anukool 3 Prestige Institute of Management and Research, Indore, MP, India Patel Ranjana 4 Prestige Institute of Management and Research, Indore, MP, India Sharma* Bakul 1 Devi Ahilya University, Indore, India Sainy Monica 2 Department of Management, LNCT, Indore, India > Mini Review Paper 2016 8 19 2016 09 6 Whether it is commercial marketeers or government, social media is used extensively now a days. It is one of the most affordable means of direct communication with the users. Its applicability is increasing day by day. Using social media for improving the health of the people is common in developed countries. In India use of social media by government for improving public health is gaining momentum these days. The objective of the paper is to examines use of social media marketing for public health programs and its scope in health promotion in a country like India. A Content analysis of various websites and social media was done on internet. Government of India has taken various initiatives for social media use in promotion of public health. Various social media campaigns have been organized by Ministry. Social media has been used by health department. Intensive use of social media for marketing of public health programs will result in increased community participation and increased awareness. Copyright@ International Science Community Association