International Science Community Association Research Journal of Management Sciences 2319 - 1171 5 9 2016 09 6 Identified Factors and their Impact on Online Buying Behavior: A Review 58 62 EN Tiwari Shefali 1 Shri Raojibhai Gokalbhai Patel Gujarati Professional Institute of Management, Indore, MP, India Nair Sandeep 1 Rani Channamma University, Belagavi, Karnataka, India Joshi* Sushant T. 2 Rani Channamma University, Belagavi, Karnataka, India Thyagaraja C.M. 3 Kuvempu University, Shivamogga, Karnataka, India Chatpalli Vishnukant S. 4 Rani Channamma University, Belagavi, Karnataka, India Gill Mandip 1 Maharaja Ranjit Singh College of Professional Sciences, Indore, MP, India Saluja H.S. 1 Maharaja Ranjit Singh College of Professional Sciences, Indore, MP, India Totala* N.K. 2 Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, MP, India Jha Dilip Kumar 1 Department of Economics, Guru Ghasidas Vishwavidyalaya (A Central University), Koni, Bilaspur, Chhattisgarh-495009, India Singhai* Manisha 1 Prestige Institute of Management and Research, Indore, MP, India Hyde Anukool 2 Prestige Institute of Management and Research, Indore, MP, India Godbole Neha 3 Prestige Institute of Management and Research, Indore, MP, India Ubeja Satnam Kour 4 Prestige Institute of Management and Research, Indore, MP, India Hyde* Anukool Manish 1 Prestige Institute of Management and Research, Indore, MP, Indore, MP, India Jharia Manisha 2 Prestige Institute of Management and Research, Indore, MP, Indore, MP, India Kemkar* Mayura 1 Department of Management Studies, SGSITS, Indore, MP, India Sharma Jyoti 2 IIPS, DAVV, Indore, MP, India Bhargava Neha Ramnani 1 IBMR, IPS Academy, DAVV, Indore, MP, India Jain* Prayatna 1 PIMR, Indore, MP, India Gangrade Shailendra 2 PIMR, Indore, MP, India > Review Paper 2016 8 19 2016 09 6 With development in Information Technology and its contribution in the area of Internet, the applications of Internet are getting more popular amongst the users today. Its impact is not only restricted to just providing information to the users but with an immense development in E-commerce, now the user can perform all the commercial transactions just on one click. It has been observed that there has been substantial increase in the number of online stores and websites with shopping facility are available to the customers. These include not only the Indian players like Flipkart, Snapdeal, IRCTC and Paytm but also the global players like Amazon and EBay. In this paper, I have tried to incorporate some important researches conducted in the area of online buying which helps to understand the conceptual framework of consumers’ behaviour towards online shopping sites. These researches covering the various factors which influence the online buying, also helps to understand how the demographic variables, geographic locations and time frame affects the outcome of the study and lead to change in the trend of consumers’ expectations. Copyright@ International Science Community Association