@Research Paper
<#LINE#>Mentorship and Extension a Complementary approach: Evidence from the South African Sugar Industry<#LINE#>Mabe@Royal <#LINE#>1-7<#LINE#>1.ISCA-RJMS-2015-056.pdf<#LINE#>Department of Agricultural Economics, Education and  Extension ,  Botswana College of Agriculture, Gaborone , Bostwana <#LINE#>12/11/2015<#LINE#>16/1/2016<#LINE#>Agricultural extension and mentorship are back on the international development agenda and experiencing a much-more renewed focus. In the South African (SA) context, emphasis on improved agricultural extension and other support services originates from the land redistribution program, introduced t, post 1994. Some policy analysts view agricultural extension, mentorship and training as important capacity developmental tools that have the potential to equip emerging small-scale and commercial farmers with the much-needed technical and farm business management skills to successfully engage in commercial agriculture. This paper therefore, reports on some socioeconomic characteristics of the surveyed emerging black sugarcane growers in the SA sugar industry in KwaZulu-Natal (KZN) and establishes how emerging farmer capacity development could be enhanced through mentorship and extension. The majority (80 and 91%) of the 43 surveyed NFGs respectively had no educational background in agriculture and business-related fields. Nearly 70% (30) of the surveyed NFGs had prior experience in general management, with almost 47% of them from the North Coast region. About nine percent of the sample NFGs had prior-experience in managing a sugarcane farm. The surveyed NFGs emphasized that mentorship and extension are important sources of skills for sugarcane agronomic aspects, while accountants and formal training are significant in financial management. Own experience was viewed as the most important source of skills in labour management and transport to the sugar mill. Nonetheless, extension accounted for almost 27% as a source of skills in transport to the mill. These results suggest that (a) policy makers should design mentorship and other support services such that they address the needs of participants from diverse backgrounds, and (b) mentorship and extension should be used to complement each other and not to replace each other<#LINE#>Armstrong   D.   (2004)@Financing,   viability   and   costs associated  with transferring sugarcane land to previously disadvantaged    individuals@Proceedings    from    South African    Sugar    Technologists’    Association.    Mount Edgeconmbe: Durban.@Yes$Thomson   D.N.,   and   Bates   R.F.   (2005)@Creating   an environment  for  success  by  land  redistribution:  some challenges   for   the   sugar industry@Proceedings   from South  African  Sugar  Technologists’  Association.  Mount Edgeconmbe: Durban.@Yes$Thomson  R.,  and  Gillit  C.  (2007)@The  Land  Reform Process   in   South   Africa   with   Emphasis   on   Land Restitution@Proceedings     from    International    Farm Management Association Congress. Cork: Ireland.@Yes$Lahiff  E.L.  (2008)@Reform  in  South  Africa:  A  Status Report  2008.  Cape  Town:  Programme  for  Land  and Agrarian  Studies (PLAAS)@University of Western  Cape, Research Report No. 38.@Yes$Hall  R.,  Jacobs  P.  and  Lahiff  E.  (2003)@Western  Cape Sector Efficacy Review@http://www.capegateway.gov.za. /29/05/2008.@No$KwaZulu    Natal    Department    of     Agriculture    and Environmental Affairs (KZNDAEA). (2009)@Mentorship Policy@Pietermaritzburg, South Africa.@No$Food  and  Agriculture  Organization  (FAO)  and  World Bank.  (2000).@Agricultural  Knowledge  and  Information Systems  for  Rural  Development  (AKIS/RD):  Strategic Vision and Guiding Principles@Rome: Italy.@No$Worth  S.H.  (2006)@Agriflection:  A  Learning  Model  for Agricultural   Extension   in   South   Africa@Journal   of Agricultural Education and Extension, 12(3), 179 –193.@Yes$Street   K.,   and   Kleynhans   T.E.   (1996)@A Formal Mentorship  Programme  for  Emerging  Farmers in  the Western  Cape@SA  Journal  of  Agricultural  Extension, 29(25), 39-57.@Yes$Darroch  M.A.G.  and  Mashatola  M.C.  (2003)@Sugarcane Grower’s  Perceptions  of  a  Graduated  Loan  Repayment Scheme to Buy Farmland in KwaZulu-Natal@International    Food    and    Agribusiness    Management Review, 5(4), 1-10.@Yes$Mokhatl   P.Z.,   Nell   W.T.   and   Wilhem   T.   (2005)@Strategies  for  Successfully  Settling  Farmers  in  South Africa@Proceedings from International Farm Management    Association    Congress.    Campinas    SP: Brazil.@Yes$Ortmann   G.F. (2005)@Promoting   Competitiveness   of South  African  Agriculture  in  a  Dynamic  and  Ecnomic and Political Environment: F.R. Tomlinson Commemorative Lecture@Agrekon, 44(3), 286-320.@Yes$Hawes A. and Bates R. (2007)@What is Mentoring and why are we Doing  it?@South  African  Fruit  Journal, June/July, 29-31.@No$Global  Forum  for  Rural  Advisory  Services  (GFRAS). (2011).@Rural advisory services worldwide: a synthesis of actors and issues@@Yes$Reeve  I.  and  Stayner  R.  (2006)@Preparing  Entrants to Farming:   Scoping   Programs   and   Strategies@RIRDC Publication No. 06/041. Project No. UNE-81A.@Yes
@Review Paper
<#LINE#>Oscar Mayer: Strategic Marketing Planning<#LINE#>Abaid Ullah @afar,Hassan@Zulqarnain,Mohsin@Shahzad <#LINE#>8-12<#LINE#>2.ISCA-RJMS-2015-055.pdf<#LINE#>Management Sciences Department - National University of Computer and Emerging Science FAST-NUCES, NUCES, Lahore- Lahore PAKISTAN@Management Sciences Department - National University of Computer and Emerging Science FAST-NUCES, NUCES, Lahore- Lahore PAKISTAN@Institutes of Business and Management, University of Engineering and Technology, IB and M-UET UET Lahore-PAKISTAN<#LINE#>5/11/2015<#LINE#>10/12/2015<#LINE#>This Review Paper is aimed to explain the change in customer preferences and their demands. This paper will explain how company cater this particular situation to satisfy and retain its customers because as customer wasn’t happy from company marketing planning, which was effecting company sales in different segments. Oscar Mayer started business as sausages and Westphalian hams specialized retail market, in 1883. In 1911, business was incorporated as Oscar F. Mayer and Bro and further expanded its operations by acquiring other food companies. Oscar Mayer and Co. was most attractive medium sized food company and acquired by General Foods Corporation, which was then acquired by Kraft Foods (Parent Company: Philip Morris Inc) in 1985, Oscar Mayer is still leading brand in US, famous for consumer ready hot dogs, hams, bacon and much more.<#LINE#>Lewis P.S., Goodman S.H., Fandt P.M. and Michlitsch J. (2006)@Management: Challenges for tomorrow’s@. Accessed: 28 November 2014.@Yes$Langman B. (2002).@More than B-O-L-O-G-N-A! Oscar Mayer’s dominance in the deli category is one part history, one part innovation, and one part product appeal@(annual deli report). Retrieved January 29, 2014, from http://www.highbeam.com/doc/1G1-94671312.html@No$@Oscar Mayer (2009)@Retrieved March 01, 2014, from http://www.mahalo.com/oscar-mayer@No$@The Place for Small Business. (2015). Manta@Retrieved January 29, 2015, from http://goliath.ecnext.com@No$Marvo (2004)@REVIEW: Oscar Mayer Lunchables chicken dunks@Retrieved September 09, 2014, from http://www.theimpulsivebuy.com/wordpress/2004/12/01/oscar-mayer-lunchables-chicken-dunks/@No$Marvo. (2015)@The impulsive buy@Retrieved November 22, 2015, from http://www.theimpulsivebuy.com/wordpress/page/737/?=1307026543332@No$Lewis P.S. (2005)@Management: Challenges for tomorrow’s leaders@(book only) 5th edition( paperback ) by Lewis, Pamela S.; Goodman, Stephen H.; Fandt, Patricia M. Published by south-western college pub@Yes$@Food products that are offenses against nature: Fast franks@(2007). Retrieved March 15, 2015, from http://i1.blogs.msdn.com/b/oldnewthing/archive/2007/07/19/3945340.aspx@No$Newswire P. (2006).@They sang the jingle ... Now, who will be a star? America’s vote helps decide!@Retrieved May 13, 2015, from http://www.finanznachrichten.de/nachrichten-2006-10/7204382-they-sang-the-jingle-now-who-will-be-a-star-america-s-vote-helps-decide-008.htm@No$motortrendauthor, writer J.N.R., Nerad J.R. and Brown J. (2010)@Oscar Mayer Wienermobile First test@Retrieved November 29, 2015, from Classic Cars, http://www.motortrend.com/news/oscar-mayer-wienermobile-first-test/@No$Writer S. (2015)@10 biggest food recalls in U.S. History@Retrieved August 16, 2015, from http://www.businessinsurance.org/10-biggest-food-recalls-in-u-s-history/@No$@Sara Lee files lawsuit against Kraft’s Oscar Mayer@Retrieved October 10, 2015, from http://www.thaindian.com/newsportal/world/sara-lee-files-lawsuit-against-krafts _100195624.html@No$Paddock C. (2009)@Hot dogs should Carry Cancer warning labels says US nonprofit group@Retrieved from http://www.medicalnewstoday.com/articles/158523.php@No$@Brand: Oscar Mayer - gluten-free product search at GF overflow@(2014). Retrieved September 25, 2014, from http://www.gfoverflow.com/results.php?q=brand:+Oscar+Mayer@No$@September 2009 new products@(2016). Retrieved July 07, 2015, from http://www.provisioneronline.com/articles/92266-september-2009-new-products-1@No$@US purchases of imported food doubled in 10 yrs@(2007). Retrieved June 13, 2015, from http://www. istockanalyst.com/article/viewarticle/articleid/3410182@No