International Science Community Association Research Journal of Management Sciences 2319 - 1171 5 11 2016 11 6 Subscriber Churning of Madhya Pradesh and Chhattisgarh Telecom Service Providers: A Gender Based Study 28 30 EN Loya Arpit 1 Prestige Institute of Management and Research, Indore, MP, India Jain Prayatna 2 Prestige Institute of Management and Research, Indore, MP, India Totala N.K. 1 Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, MP, India Saluja H.S. 2 Maharaja Ranjit Singh College of Professional Sciences, Indore, MP, India Shah Muzammel 1 Qurtuba University of Science and IT, Peshawar, Pakistan Aman Qaiser 2 CIIT, Vehari, Pakistan Shukla Rajeev K. 1 Shri Vaishnav School of Business Management, SVVV, Indore, MP, India Shrivastava Peeyush 1 Pacific Academy of Higher Education and Research University, Udaipur (Raj), India Manwani D.T. 2 Pacific Academy of Higher Education and Research University, Udaipur (Raj), India > Short Communication 2016 9 2 2016 11 6 Handling customer churn is of great worry to universal broadcastings service providers and as the market matures it is becoming a more severe problem. The importance of this research is to do a gender based study of Subscriber churning of telecom licensed service providers of Madhya Pradesh and Chhattisgarh. In this paper Analysis of Variance (ANOVA) is used on the sample size of 700 respondents. This will help the leading telecom operators like Idea, Airtel etc. to plan their promotion strategy well, develop their products by sensing the need of the Customer and to generate & maximize additional revenue. Copyright@ International Science Community Association