International Science Community Association Research Journal of Management Sciences 2319 - 1171 5 10 2016 10 6 A Study on Factors Affecting Selection of Cement Brands among the Selected Customer Group of Durg District, CG, India 17 19 EN Lakshmy K.V. Vijay 1 Department of Commerce and Management, Amrita School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi-24, Kerala, India Mulchandani Ketan 1 Institute of Business Management and Research, IPS Academy, Indore, MP, India Totala N.K. 2 Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, MP, India Chouhan Asif 1 Bhilai Institute of Technology, Durg, CG, India Chandrakar Shilpi 2 Bhilai Institute of Technology, Durg, CG, India Kushwaha Sunil 3 Bhilai Institute of Technology, Durg, CG, India > Short Communication 2016 2 24 2016 10 6 The present paper is an try and comprehend the quite a lot of attributes that contributes the shopping behavior and decision making of best shoppers in case of cement industry in Durg District. On this path the samples taken had been non-rewarding convenience sampling with a pattern measurement confined to 50 samples of Engineers, Contractors, Mason and Builders. The paper is wholly headquartered on principal knowledge supply handiest. The target of the paper is to undertake intensive study to recognize the different explanations which effects the client’s option for cement. This paper will able to furnish a new direction for research in other vital areas of cement industry quite often. Copyright@ International Science Community Association