International Science Community Association Research Journal of Management Sciences 2319 - 1171 5 10 2016 10 6 Subscriber Churning of Telecom Service Providers: A Conceptual Study 47 50 EN Lakshmy K.V. Vijay 1 Department of Commerce and Management, Amrita School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi-24, Kerala, India Mulchandani Ketan 1 Institute of Business Management and Research, IPS Academy, Indore, MP, India Totala N.K. 2 Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, MP, India Chouhan Asif 1 Bhilai Institute of Technology, Durg, CG, India Chandrakar Shilpi 2 Bhilai Institute of Technology, Durg, CG, India Kushwaha Sunil 3 Bhilai Institute of Technology, Durg, CG, India Jyoti Jain 1 Jiwaji University, Gwalior, MP, India Premchandani Sapna 1 DAVV, Indore, MP, India Patel Ranjana 1 Prestige Institute of Management and Research, Indore, MP, India Singh Sushma 1 Bhilai Institute of Technology, Durg, CG, India Kushwaha Sunil 2 Bhilai Institute of Technology, Durg, CG, India Sen Vinod 1 Department of Economics, Indira Gandhi National Tribal University, (A Central University), Amarkantak, MP, India Nagwanshee Raj Kumar 2 Department of Economics, Indira Gandhi National Tribal University, (A Central University), Amarkantak, MP, India Sharma Anubhuti 1 Softvision College, Indore, MP, India Shrivastava Peeyush 1 Pacific Academy of Higher Education and Research University, Udaipur (Raj), India Manwani D.T. 2 Pacific Academy of Higher Education and Research University, Udaipur (Raj), India > Review Paper 2016 9 2 2016 10 6 Telecommunication sector has appeared as the fastest developing sector in the Indian development which is generating challenges for the service providers to hold the existing subscribers. In the common context, Churn is synonym for anxiety or turnover. In the corporate context, it generally denotes subscriber turnover. Churn is commonly pronounced of in a telecommunication context, where it refers to the propensity of mobile phone subscribers to switch the service providers. The existence of any business is based on its skill to retain the subscribers. Enormous amount of money is spent to obtain a new subscriber in most telecom industries and it is more costly to add a new subscriber rather than to hold a prevailing one. When a subscriber leaves, service providers not only lose the prospect revenue but also the capitals they spend to obtain the subscriber at primary stage. The core goal of this research is to learn various fundamental concepts of subscriber churning. Copyright@ International Science Community Association