@Case Study
<#LINE#>Marketing Strategy of Multinational Companies: Case of Wace Burgess<#LINE#>Syed@Shahabuddin,Lubna@Ahsan,Faisal@Javaid,Mahrukh@Khan<#LINE#>1-4<#LINE#>1.ISCA-RJMS-2014-95.pdf<#LINE#>FUUAST, Karachi, PAKISTAN @ Hamdard University, Karachi, PAKISTAN @ Sir Syed University of Engg. and Technology, Karachi, PAKISTAN<#LINE#>1/11/2014<#LINE#>18/12/2014<#LINE#> The biggest challenge when working in an operations and manufacturing concern is the handling of individual client needs. More importantly, it is not just client relationship management and understanding the market needs but also ensuring that the business needs are addressed with realm of actual business performance. In this article we have distinguished that in a manufacturing concern this will mean that in a situation where the organization gets into a deal with their client, not only is the requirement fulfilled but is also ensured that the same consistency prevails. Marketing strategy of Multinational Companies Keeping the case study of Wace Burgess in limelight, the integral factor that comes into reference is the management of the operational activities that meet the client needs. <#LINE#> @ @ Stevenson W.J. and Hojati M. Operations management,(Vol. 8), Boston: McGraw-Hill/Irwin (2007) @No $ @ @ Barratt M., Choi T.Y. and Li M., Qualitative case studies in operations management: trends, research outcomes, and future research implications, Journal of Operations Management, 29(4), 329-342 (2011) @No $ @ @ Shahabuddin Syed, The Role of Multimedia Super Corridor in the cyber development of Malaysia, International Research Journal of Social Sciences,3(4),33-37 (2014) @No $ @ @ Walker H., Klassen R., Sarkis J. and Seuring S., Sustainable operations management: recent trends and future directions, International Journal of Operations and Production Management,34(5), 1-1 (2014) @No $ @ @ Ahmed Azrain Adnan, Noor Azeanti Mohd Nasir and Dalfiza Mohd Arif, Bank Choice Behaviour among Malaysian Muslims: A Qualitative Approach, International Research Journal of Social Sciences, 3(2), 1-8 (2013) @No $ @ @ Subramanian N. and Ramanathan R., A review of applications of Analytic Hierarchy Process in operations management, International Journal of Production Economics,138(2), 215-241 (2012) @No $ @ @ Minj Hemant Prakash, Role of Knowledge and Information in Promoting Sustainable Development, International Research Journal of Social Sciences,2(2),52-58 (2013) @No $ @ @ Brown S., Bessant J.R. and Lamming R., Strategic operations management Routledge, (2013) @No $ @ @ Shankar N.R., Sireesha V. and Rao P.B., An analytical method for finding critical path in a fuzzy project network, International Journal of Contemporary Mathematical Sciences,5(20), 953-962 (2010) @No $ @ @ Khalaf W.S., Leong W.J., Abu Bakar M.R. and Lee L.S., A comparative study on time-cost tradeoff approaches within critical path method, Journal of Applied Sciences,11(6), 920-931 (2011) @No $ @ @ Abhijit Bora, Science Communication through Mass Media, Research Journal of Recent Sciences, 1(1), 10-15 (2012) @No $ @ @ Jenkins P., Pytte T., Holden H., Marre I., Rønningen J.E., Johnstone L. and Berg O.J., Optimized Operations and Integrity Management Through Instrumentation. In ASME 2012 31st International Conference on Ocean, Offshore and Arctic Engineering, American Society of Mechanical Engineers, 879-886 (2012) @No $ @ @ Zahid Muhammad Bilal, Effects of Exposure to mainstream Media in Changing Political Behaviour and Party Affiliation: A case study of university of Gujrat, Pakistan, International Research Journal of Social Sciences, 2(12), 29-34 (2013) @No $ @ @ Borkar Suneeta and Sameer Koranne, Conceptual Study of relationship between service quality and customer satisfaction, International Research Journal of Social Sciences,3(2), 9-14 (2014) @No $ @ @ Binder M. and Edwards J.S., Using grounded theory method for theory building in operations management research: a study on inter-firm relationship governance, International Journal of Operations and Production Management,30(3), 232-259 (2010) @No $ @ @ Rosnah M.Y., Wan N.K.W. A.  and Zulkifli N., Quality Management Maturity and Its Relationship with Human Resource Development Strategies in Manufacturing Industry, Asian International Journal of Science and Technology in Production and Manufacturing Engineering,3(4)(2010) @No
<#LINE#>Identifying the Structural Factors affecting Customer defection Insurance companies Case study: The Dana Insurance Company's branches in Zahedan city, Iran<#LINE#>Farangis@Sarhaddi,Habib Allah@Salarzehi,Firouzi Allahyar@Beigi<#LINE#>5-8<#LINE#>2.ISCA-RJMS-2015-003.pdf<#LINE#>Department of Business Management, University of Sistan and Baluchestan, Zahedan, IRAN @ Department of Public Management, University of Sistan and Baluchestan, Zahedan, IRAN @ Payame Noor University of Iranshahr, Iranshahr, IRAN<#LINE#>4/1/2015<#LINE#>17/2/2015<#LINE#> Today, the increase in competition in all services, especially insurance services retaining customers and increase their loyalty is more difficult. So, paying attention to the customers and provide customers’ needs can prevent from customers defection, and to increase their loyalty. The purpose of this study is to identify the structural factors affecting customer defection in insurance companies, to achieve this goal, 400 questionnaires were distributed among customers who use the Dana insurance branches’ insurance services in Zahedan. The findings shows respectively unfair price, the low quality of services, high transformation costs and finally the low quality of the physical environment played important role in the intentions of the customers and their defection. <#LINE#> @ @ N. Tarzi and M. Bolurian Tehrani, A Study on the critical success factors in customers relationship management (case study: Saman insurance company), Journal of Marketing Management, 7(16), 81-97, (2012) @No $ @ @ D.V.H.F., Fernandes and C.P.D., Santos, Consumer complaining behavior in developing countries: The case of Brazil, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,20, 86-109, (2007) @No $ @ @ M. Moradi, M. Mousavi, B. Ali Mardani, Customer loyalty model in insurance industry (case study: an insurance company), Insurance Researches,26(1-101), 31-51, (2010) @No $ @ @ Masoudi, Customer's satisfaction as an assurance of survival in competitive market, Tadbir,142, 103-103, (2003) @No $ @ @ A.K. Kohli and B.J. Jaworski, Market orientation: the construct research propositions and managerial implications, Journal of Marketing,54(2), 1-18, (1990) @No $ @ @ R.W. Ruekert, Developing a market orientation: an organizational strategy perspective, International Journal of Research in Marketing,9(3), 225-245, (1992) @No $ @ @ Khanlari and B. Sohrabi, Causal model of excellence in relationship with organization's customers, Iranian Journal of Management Sciences, 4(11), 131-151, (2009) @No $ @ @ M.R. Hamidi Zadeh and S.M. Gamkhari, Identifying the elements effecting the loyalty of the customers based on fast responding organization's model, Iranian Journal of Trade Studies,13(52), 187-210, (2009) @No $ @ @ R. McMullan, A. Gilmore, Customer loyalty: an empirical study, European Journal of Marketing,42(9/10), 1084-1094, (2008) @No $ @ @ P. Kotler and G. Armstrong, Principles of marketing, 15th ed., Prentice Hall, (2013) @No $ @ @ F.F. Reichheld, Learning from customer defection, Harvard Business Review, 2(74),(1996) @No