@Review Paper
<#LINE#>Institutional Isomorphism and the Adoption of Mobile Application in Malaysian Tourism Small and Medium Enterprise<#LINE#>Y.K.@WilliamEng<#LINE#>1-9<#LINE#>1.ISCA-RJMS-2015-054.pdf<#LINE#> Sunway University, Business School, Subang Jaya, MALAYSIA<#LINE#>19/10/2015<#LINE#>30/10/2015<#LINE#> The benefits of smart phones apps has created opportunity for the tourism businesses to connect with their customers. However, most research focused on individual adoption of mobile apps while there is very little academic research has been done in reference to the phenomenon and its implications for tourism small and medium–sized enterprises (tourism SMEs) in Malaysia. This paper explore the key issues on mobile apps adoption and used a theoretical framework based on the institutional environment factors to predict the rate of mobile apps adoption intention. The main question is what are the institutional environment factors influence tourism SMEs toward mobile apps adoption intention? With the proposed framework, we are able to investigate their relative contribution to mobile apps adoption intention decisions. The finding show that there are three major institutional environment factors that significantly affect the adoption of mobile applications by tourism SMEs: i.Coercive pressures, ii. Normative pressures and iii. Mimetic pressures. Using a survey method, data were collected from 423 tourism SMEs in Malaysia. Results showed that these factors were found to play important role in the adoption of mobile apps. The result contributes to a deeper understanding of the institutional environment factors that promote the use of mobile apps in the tourism SMEs.<#LINE#> @ @ Rainer Turban J.R. and Potter, Introduction to information systems: supporting and transforming business, John Wiley and Sons(2007) @No $ @ @ Purcell K.,  Half  of  adult  cell  phone  owners  have  apps  on  their  phones. 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<#LINE#>A Study of Customer Satisfaction in Shopping Malls: An Empirical Study<#LINE#>Satnam Kour@Ubeja<#LINE#>10-18<#LINE#>2.ISCA-RJMS-2015-062.pdf<#LINE#> Marketing, Prestige Institute of Management and Research Sech no. 54, Near Bombay Hospital, Indore, INDIA<#LINE#>29/7/2015<#LINE#>26/11/2015<#LINE#> Retailing is a one of the function of marketing and also it’s continues process, in which the retailer purchase the products from different sources and then directly sell to the target customers. India is on the growing stage of organized retailing. The growth is continuously increasing in this field and it has increased up to 40 % annually till 2015. Indian retailing sector is on boom and under this sector selling and buying process of goods and services give so much impact on every decision. Customer satisfaction is the process in which number of customers who have purchased the products and given the feedback to the organization of their satisfaction level. Customer satisfaction is more complex and even more important for retailers today than in past. The objectives of this study were to investigate the effects of sales promotion mix and marketing mix on customer satisfaction in shopping malls of Ujjain city and also study the variation of demographic variable. Study has conducted and visited on different malls and collected the data of sales promotion mix and marketing mix for customer satisfaction in Ujjain city. In the present study 200 samples collected with the help of self made questionnaire of 5 point likert scale in the form of two sections; in the first section got four factors and in the second section got eleven factors, which are related to sales promotion mix and marketing mix. Study will be helpful for retailers to understand the level of satisfaction of the customer before deciding any type of sales promotion mix. With the help of this study they can also make some good marketing and promotional strategies. Also study will be helpful the understand the buyer’s choice on the basis of gender. <#LINE#> @ @ Chunawalla S.A. and Sethia K.C., Foundation of Advertising theory and practice,Himalaya publication House Delhi, 7th revised edition,45-55 and 75-95(2008) @No $ @ @ Chhabra T.N. and Grover S.K., Marketing Management,Dhanpat Rai and Co. Pvt. Ltd., Third revised edition, 15-20 (2005) @No $ @ @  Krisnawamy K.N., Shivkumar A. and Mathirajan M., Management Research Methodology, Pearson Education, 20-25(2006) @No $ @ @ Kotler Philip, Keller Kevin and Koshy Abraham, Jh Mithileshwar Marketing Management: a south Asia prospective, Pearson Education Delhi, 13th edition, 25-30 and 45-50 (2008-09) @No $ @ @  Kotler, Philips, Gray, Armstrong Principle of Marketing. Pearson Education 12th edition Delhi,450-460 (2008) @No $ @ @ Kotler Philips Marketing Management, Pearson Education Eastern economy Delhi, 13th edition, 56-62(2008) @No $ @ @ Anselmsson, Johan Sources of Customer Satisfaction with Shopping Malls: A Comparative Study of Different Customer Segments, Int. Rev. of Retail, Distribution and Consumer Research, 16(1),115–138(2006) @No $ @ @ Hiu A, Siu N, Wang C. and Chang L., An Investigation of Decision-Making Styles of Consumers in China. The Journal of Consumer Affairs, 35(2), 326-345(2001) @No $ @ @ Hong Youl Ha and Muthaly Sivahe, Effects of Advertising Spending on Satisfaction: A Comparison Study of Bank and Supermarket Industries. Journal of Current Issues and Research in Advertising, Fall, Vol. 30 Issue 2, 11p, 1 Diagram, 4 Charts, (2008) @No $ @ @ Hekman, David R., Aquino, Karl, Owens, Bradley P., Mitchell, Terence R., Schilpzend, Pauline, Leavitt, Keith (2010) @No $ @ @  An examination whether and how racial and gender biases influence customer satisfaction. Academy of Management Journal, Apr, Vol. 53 Issue 2, 27p, 3 Diagrams, 6 Charts ISSN No. 0001-4273, 238-264,11.Ellickson Paul B. and Misra Sanjog, Supermarket Pricing Strategies. Marketing Science Vol. 27, No. 5, September–October, ISSN 0732-2399, 811–828 (2008) @No $ @ @ Erasmus Alet C. and Lebani Kethuswegape, Store cards: is it a matter of convenience or is the facility used to sustain lavish consumption? International Journal of Consumer Studies, ISSN 1470-6423, International Journal of Consumer Studies, The Authors Journal compilation Blackwell Publishing Ltd, 211–221 (2008) @No $ @ @ Ubeja S and Bedia D.D., Customer Satisfaction in Shopping Malls: An Empirical Study, Pacific Business Review International, Vol. 5 Issue 2 ISSN No.0974-438x, August, 2012, 60-69(2012) @No $ @ @ Ubeja S., Customer Satisfaction in Organized Retailing: An Empirical Study With Special Reference to Dewas City. Pezzottaite Journals, International Journal of Retailing and Rural Business Perspectives, Vvol. 2 Number 3, ISSN No- 2279-0934, July- September 2013,499-509(2013) @No $ @ @ Available at:- http://www.ebscohost.com/ (2017) @No