@Research Paper <#LINE#>Fish Consumption Behavior in West Godavari District, AP, India<#LINE#>Devi@PrasadU,S@Madhavi<#LINE#>1-5<#LINE#>1.ISCA-RJMS-2014-33.pdf<#LINE#> Hyderabad Business School, Hyderabad, Andhra Pradesh,INDIA @ Gudlavalleru Engineering College, Gudlavalleru, Andhra Pradesh, INDIA<#LINE#>5/3/2014<#LINE#>29/4/2014<#LINE#> The end-user’s perceptions and consumption behavior of the fish determines the success of the marketing system. A study has been made to analyse consumption behaviour of fish. It is found that the portion of fish in the total food consumption increased with increase in income initially but marginally declined with higher income categories. The average household fish consumption is 2.86 kg per month. Housewife is the decision maker on a variety of fish to be purchased in the low income category. A common feature among the upper income group is the purchase of fish by the chief wage earner or by the domestic help. A proportion of 47 per cent of the households consuming fish buys fish from street vendors. This proportion is higher in the lower income groups, indicating a regular demand for the product from this class. Consumers perceive that freshness is a significant factor to purchase fish. The study reveals that poor hygiene conditions exist at fish retail outlets. However, majority of the respondents was satisfied with the curries at hotels. The study clearly indicates that fish is a highly appreciated food in all income groups due to its easy availability, affordable price, taste and nutritive value. Consumers with low and middle incomes perceive fish as one of the cheapest forms of adding value to their food intake. <#LINE#> @ @ Balassa Bela., Trade Liberalization and ‘revealed’ comparative advantage, The Manchester School of Economic and Social Studies., Res. J. Management Sci, 8-14 (2013) @No $ @ @ C. Sayin et.al., A Research report on Fish consumption in West Mediterranean region of Turkey, Department of agricultural economics, Faculty of agriculture, university of Akdenis, Antalya, Turkey Mediterranean fisheries research production and education institute, Antalya Turkey, 36-55 (2006) @No $ @ @ David Loudon and Allert J. Della Bitta, Introduction to Consumer Behaviour, Singapore, Mc Graw –Hill International Edition Third Editions, 12-26 (1988) @No $ @ @ Gandhi J.C., Marketing : Introduction, 6th ed., New Delhi. 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Management Sci.,1(4), 1-5 (2012) @No <#LINE#>Dynamic Linkages between Asian Countries Stock Markets: Evidence from Karachi Stock Exchange<#LINE#>Jebran@Khalil<#LINE#>6-13<#LINE#>2.ISCA-RJMS-2014-44.pdf<#LINE#> Muhammad Ali Jinnah University Islamabad PAKISTAN<#LINE#>31/3/2014<#LINE#>21/4/2014<#LINE#> The prime aim of this study is to explore dynamic linkages between Stock market of Pakistan and selected Asian countries (India, Indonesia, China, Malaysia and Srilanka). For this study the most recent data of Monthly closing stock prices indices taken for the period November, 2003 to November, 2013. Correlation matrix was applied for finding associationship between stock markets which shows evidence of integration of India and Indonesia equity market. All the variables are found stationary at 1st Difference by applying unit root test. The Johansen and juselius co integration approach was applied for checking the long run relationship between variables which confirms only one cointegrating equation. Granger Causality test reveals that stock market of Srilanka is granger caused by India, Indonesia and Malaysia stock market. While there exist unidirectional causality from India, Malaysia and Indonesia to Srilanka stock market. This study found no long run relationship of Pakistan stock market with any other stock market. The variance decomposition implies that variances in stock markets of Pakistan and India are due to their own market innovation and other markets have no contribution to them. <#LINE#> @ @ Wong W.K., Penm J., Terell R.D. and Lim K.Y.C., The Relationship between Stock Markets of Major Developed Countries and Asian, Journal of Applied Mathematics and Decision Sciences,8(4), 201-218, (2004) @No $ @ @ Dogan B. and Celayn N.B., Co movement of Stock markets among selected OIC Countries, Journal of Economic Cooperation, 25 (3), 47-62, (2004) @No $ @ @ Islam M.M., Rahimian E. and Robbani M.G., Interdependence of the Equity markets of India, Malaysia, Investment Management and Financial Innovation, , 95-104, (2005) @No $ @ @ Lamba A.S., An Analysis of the short- and long-run relationships between South Asian and Developed Equity Markets, International Journal of Business, 10(4), 383-402, (2005) @No $ @ @ Glezakos M., Merika A. and Kalgosfiris H., Interdependence of major World Stock Exchanges: How is the Athens Stock Exchange Affected., International Research Journal of Finance and Economics, (7), 24-38, (2007) @No $ @ @ Ismail M.T. and Rahman R.A., Modeling the Relationships between US and Selected Asian Stock Markets, World Applied Sciences Journal, 7 (11), 1412-1418 (2009) @No $ @ @ Sharma P., Asian emerging economies and United States of America: Do they offer a Diversification benefit? Australian Journal of Business and Management Research, 1 (4), 85-92, (2011) @No $ @ @ Ali S., Butt B.Z. and Rahman K.U., Comovement Between Emerging and Developed Stock Markets: An Investigation Through Cointegration Analysis, World Applied Sciences Journal, 12 (4), 395-403, (2011) @No $ @ @ Hussain Y.R., Hussain H., Ali G. and Hassan A., Long run Relationship among East Asian equity markets and KSE, Management Science Letters, , 1167–1174, (2012) @No $ @ @ Aslam N., Hussain H., and Altaf M., long-run relationship between Karachi stock exchange and major Developed equity markets, International Journal of Management and Strategy, 3 (4), 24, (2012) @No