@Review Paper
<#LINE#>Wellness Tourism Experiences in Post Pandemic Travel: A Netnographic study<#LINE#>Anju @K.P.,Bindu @V.T. <#LINE#>1-9<#LINE#>1.ISCA-RJMS-2023-006.pdf<#LINE#>Department of Tourism Management, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, Tamil Nadu, India@Department of Tourism Management, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, Tamil Nadu, India<#LINE#>30/7/2023<#LINE#>3/8/2023<#LINE#>Wellness is a broad term that refers to a healthy mental, physical, and spiritual balance that leads to total well-being. A wellness vacation is founded on Ayurveda concepts; meditation, yoga, physical activity, and a healthy diet are all good ways to start. As a renowned wellness location, Kerala provides various traditional and modern wellness products and services that have long drawn visitors from around the world. Health has been at the forefront of our societal consciousness for over three years due to COVID-19. In the post-pandemic times, the wellness consumer mindset has evolved dramatically toward different demands. The tourism sector is rapidly adapting to meet this new demand from tourists. Research has been conducted to determine the Determinants of wellness tourism experience and destination preparedness for post-pandemic travel in Kerala wellness centers. Four dimensions of the wellness tourism experience have been identified and explored: Physical, Mental, Spiritual, and Environmental, which have a good influence on wellness tourism. Researchers adopted a netnographic study using 200 comments published in Trip Advisor from January 2021 to January 2022. The findings of the survey reveal that visitors are impressed by the Physical, mental, and environmental components, in particular, “food,” “employee’s behavior,” and “atmosphere,” place an excellent role in creating positive wellness experience. This paper ends with identifying new motivational factors, and suggestions have been made to revitalize the wellness tourism industry of Kerala.<#LINE#>Dillette, A. K., Douglas, A. C., & Andrzejewski, C. (2021).@Dimensions of holistic wellness as a result of international wellness tourism experiences.@Current Issues in Tourism, 24(6), 794–810. https://doi.org/10.1080/13683500.2020.1746247.@Yes$Kozinets, R. V. (2002).@The field behind the screen: Using netnography for marketing research in online communities.@Journal of Marketing Research, 39(1), 61–72. https://doi.org/10.1509/jmkr.39.1.61.18935.@Yes$Roy, N., Gretzel, U., Waitt, G., Yanamandram, V. K., & Yanamandram, V. (2015).@Reflecting on Ethics in Netnographic Research.@Innovation and Growth Strategies in Marketing, 347–353. https://www.researchgate.net/publication/331318707.@Yes$Jiang, Q., Chan, C. S., Eichelberger, S., Ma, H., & Pikkemaat, B. (2021).@Sentiment analysis of online destination image of Hong Kong held by mainland Chinese tourists.@Current Issues in Tourism, 24(17), 2501–2522. https://doi.org/10.1080/13683500.2021.1874312.@Yes$Lam, J. M. S., Ismail, H., & Lee, S. (2020).@From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction.@Journal of Destination Marketing and Management, 18(September), 100490. https://doi.org/10.1016/j.jdmm.2020.100490.@Yes$Kim, H., & Chen, J. S. (2016). Destination image formation process: A holistic model. Journal of Vacation Marketing, 22(2), 154–166. https://doi.org/10.1177/1356766715591870.@undefined@undefined@Yes$Xiang, Z., & Gretzel, U. (2010).@Role of social media in online travel information search.@Tourism Management, 31(2), 179–188. https://doi.org/10.1016/j.tourman.2009.02.016@Yes$Gössling, S., Scott, D., & Hall, C. M. (2020a). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1–20.@undefined@undefined@Yes$Hall, C. M., Scott, D., & Gössling, S. (2020).@Pandemics, transformations and tourism: be careful what you wish for.@Tourism Geographies, 22(3), 577–598. https://doi.org/10.1080/14616688.2020.1759131.@No$Csirmaz, É., & Pető, K. (2015).@International Trends in Recreational and Wellness Tourism.@Procedia Economics and Finance, 32(15), 755–762. https://doi.org/10.1016/s2212-5671(15)01458-6.@Yes$Andreu, M. G. N. L., Font-Barnet, A., & Roca, M. E. (2021).@Wellness tourism—New challenges and opportunities for tourism in Salou.@Sustainability, 13(15), 8246. https://doi.org/10.3390/su13158246.@Yes$Koncul, N. (2012).@Wellness: A new mode of tourism.@Ekonomska Istrazivanja, 25(2), 525–534. https://doi.org/10.1080/1331677X.2012.11517521.@Yes$Kuqi, B., Elezaj, E., Millaku, B., Dreshaj, A., & Hung, N. T. (2021).@The impact of COVID-19 (SARS-CoV-2) in tourism industry: evidence of Kosovo during Q1, Q2 and Q3 period of 2020.@Journal of Sustainable Finance and Investment, 0(0), 1–12. https://doi.org/10.1080/20430795.2021.1883986.@Yes$Vasudevan, S. (2021).@Advances in Managing Tourism Across Continents.@Advances in Managing Tourism Across Continents, July. https://doi.org/10.5038/9781955833004.@Yes$Goffman, E. (2020).@In the wake of COVID-19, is glocalization our sustainability future?@Sustainability: Science, Practice, and Policy, 16(1), 48–52. https://doi.org/10.1080/15487733.2020.1765678.@No$Wen, J., Kozak, M., Yang, S., & Liu, F. (2021). COVID-19: potential effects on Chinese citizens’ lifestyle and travel. Tourism Review, 76(1), 74–87. https://doi.org/10.1108/TR-03-2020-0110.@undefined@undefined@Yes$Samarathunga, W. H. M. S., & Gamage, D. (2020).@Alternative tourism as an alternate to mass tourism during the Post-COVID-19 recovery phase: The case of Sri Lanka. SageSubmissions.@Preprint. https://doi. org/10.31124/ advance, 12361301, v1. https://doi.org/10.31124/advance. 12361301.@Yes$Kim, J. H. (2010).@Determining the factors affecting the memorable nature of travel experiences.@Journal of Travel and Tourism Marketing, 27(8), 780–796. https://doi.org/10.1080/10548408.2010.526897.@Yes$Quadri-Felitti, D., & Fiore, A. M. (2012).@Experience economy constructs as a framework for understanding wine tourism.@Journal of Vacation Marketing, 18(1), 3–15. https://doi.org/10.1177/1356766711432222.@Yes$Thanh, T. V., & Kirova, V. (2018).@Wine tourism experience: A netnography study.@Journal of Business Research, 83, 30-37.@Yes$GWI (2018).@Global wellness economy monitor.@https://globalwellnessinstitute.org/industry-research/2018-global-wellness-economy-monitor/. Accessed on 28/June/2023.@No$Mueller, H., & Kaufmann, E. L. (2001).@Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry.@Journal of Vacation Marketing, 7(1), 5–17. https://doi.org/10.1177/135676670100700101.@Yes$Damijanić, A. T., & Šergo, Z. (2013). Determining Travel Motivations of Wellness Tourism. Ekonomska Misao i Praksa, 1, 3–20.@undefined@undefined@Yes$Nair, B. B. (2019).@Emerging trends in Wellness Tourism in Kerala.@Global Developments in Healthcare and Medical Tourism, February, 220–235. https://doi.org/10.4018/978-1-5225-9787-2.ch012.@Yes$Romão, J., Seal, P. P., Hansen, P., Joseph, S., & Piramanayagam, S. (2022).@Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India.@Asia-Pacific Journal of Regional Science, 6(1), 91–111. https://doi.org/10.1007/s41685-021-00218-3.@Yes$UNWTO (2020).@COVID-19 and Tourism 2020.@https://www.unwto.org/covid-19-and-tourism-2020.   Accessed on 30/June/2023@No$Cheer, J. M. (2020).@Human flourishing, tourism transformation and COVID-19: A conceptual touchstone.@Tourism Geographies, 0(0), 514–524. https://doi.org/10.1080/14616688.2020.1765016.@Yes$Sivanandamoorthy, S. (2021).@Exploring the impact of COVID-19 on the wellness tourism in Sri Lanka.@International Journal of Spa and Wellness, 4(2–3), 160–172. https://doi.org/10.1080/24721735.2021.1987001.@Yes$Smith, M., & Kelly, C. (2006).@Wellness tourism.@Tourism recreation research, 31(1), 1-4.@Yes$Ivanova, M., Ivanov, I. K., & Ivanov, S. (2021).@Travel behaviour after the pandemic: the case of Bulgaria.@Anatolia, 32(1), 1–11. https://doi.org/10.1080/13032917.2020.1818267.@Yes$Lim, Y. J., Kim, H. K., & Lee, T. J. (2016).@Visitor Motivational Factors and Level of Satisfaction in Wellness Tourism: Comparison Between First-Time Visitors and Repeat Visitors.@Asia Pacific Journal of Tourism Research, 21(2), 137–156. https://doi.org/10.1080/10941665.2015.1029952.@Yes$Rageh, A., Melewar, T. C., & Woodside, A. (2013).@Using netnography research method to reveal the underlying dimensions of the customer/tourist experience.@Qualitative Market Research: An International Journal, 16(2), 126–149. https://doi.org/10.1108/13522751311317558.@Yes$Wang, C. Y., & Hsu, M. K. (2010).@The relationships of destination image, satisfaction, and behavioral intentions: An integrated model.@Journal of Travel and Tourism Marketing, 27(8), 829–843. https://doi.org/10.1080/10548408.2010.527249.@Yes$Lehto, X. Y., & Lehto, M. R. (2019).@Vacation as a Public Health Resource: Toward a Wellness-Centered Tourism Design Approach.@Journal of Hospitality and Tourism Research, 43(7), 935–960.@Yes$Voigt, C., Brown, G., & Howat, G. (2011).@Wellness tourists: In search of transformation.@Tourism Review, 66, 16–30. https://doi.org/10.1108/16605371111127206.@Yes$Forlani, F., Dini, M., & Pencarelli, T. (2022).@The importance of food and beverages in wellness experiences: a cross-continental analysis of tourists’ perceptions.@British Food Journal, 124(13), 520–540. https://doi.org/10.1108/BFJ-05-2022-0430.@Yes$Chen, K. H., Chang, F. H., & Liu, F. Y. (2015).@Wellness tourism among seniors in Taiwan: Previous experience, service encounter expectations, organizational characteristics, employee characteristics, and customer satisfaction.@Sustainability (Switzerland), 7(8), 10576–10601. https://doi.org/10.3390/su70810576.@Yes$Abbas, J., Mubeen, R., Iorember, P. T., Raza, S., & Mamirkulova, G. (2021).@Exploring the impact of COVID-19 on tourism: transformational potential and implications for a sustainable recovery of the travel and leisure industry.@Current Research in Behavioral Sciences, 2(February), 100033.@Yes
@Short Review Paper
<#LINE#>Reforms in the Education System to Achieve the Atmanirbhar Bharat Mission<#LINE#>Shaheen J. @Danasur,Sangeetha R. @Mane <#LINE#>10-13<#LINE#>2.ISCA-RJMS-2023-005.pdf<#LINE#>Department of Studies and Research in Social Work, Karnatak University, Dharwad, India@Department of Studies and Research in Social Work, Karnatak University, Dharwad, India<#LINE#>19/6/2023<#LINE#>20/7/2023<#LINE#>Atmanirbhar Bharat is not a new concept. Indian freedom fighters under British rule used this concept to fight against British policies, and they used the term Swadeshi instead of Atmanirbhar Bharat. Both concepts are almost similar, and the main objective behind it is to prepare India to become self-reliant in the future. Therefore, the Government of India is initiating several policies and programmes for self-reliance in all dimensions of functioning, such as economic, social, environmental, political, cultural, and educational. The educational sector is very basic and important sector because education plays a vital role in the development of the country. Therefore, to achieve the Atmanirbhar Mission through education, India has made several reformative changes and introduced the New Education Policy 2020. The National Education Policy 2020 (NEP) has different views as compared to the old education policies and aims to enhance learning beyond extended. It is Encouraging students to leverage their real-world experiences, excellence in higher education, experiential learning through the development of professional skills, quantitative thinking, and promoting research and innovation. This paper is based on secondary data, and its main objective is to shed light on the major reforms in the education system undertaken to achieve the Atmanirbhar Bharat Mission.<#LINE#>Jha, A. M., Jha, A. K., & Jha, S. K. (2020). National Education Policy 2020: A step towards technology driven education and self-reliant India. Solid State Technology, 63(6), 9475-9482.@undefined@undefined@Yes$Prakash, V. (2007). Trends in growth and financing of higher education in India. Economic and Political Weekly, 3249-3258.doi10.2307/4419875@undefined@undefined@Yes$Kumar, V. S. (2016). The education system in India. https://www.gnu.org/education/edu-system-india.en.html@sasi@undefined@Yes$Ministry of Human Resource Development. (2020). National Education Policy 2020,   https:// www.education.gov.in/sites/upload_files/mhrd/files/@undefined@undefined@No$Ministry of Human Resource Development. (1968). National Policy on Education, https://www.education.gov.in/sites/upload_files/mhrd/ files/document-reports/NPE 1968.pdf@undefined@undefined@No$Ministry of Human Resource Development. (1986). National Policy on Education, https://www.education.gov.in/sites/upload_files/mhrd/ files/upload document/npe.pdf@undefined@undefined@No$Sharma, B. (2021). Reimagining Education in Post Covid Times. In Meaningful Education Edition, Twenty First Century Publications Patiala, ISBN : 978-93-90953-42-4@undefined@undefined@No$UNESCO (2016). https:// unesdoc.unesco.org/ images/ 0024/ 002481/ 248107E.pdf. [Accessed: 02- Oct- 2020].@undefined@undefined@Yes$Singh, A., & Malik, N. (2022). Nep 2020: A Vision to Self – Reliant India for Youth. 75 Years of Independence Achievements, Challenges And Opportunities (1sted) ISBN : 978-93-90870-59-2 https://www.researchgate.net/publication/362173398@undefined@undefined@No$Kurien, A., & Chandramana, S. (2022). Impact of New Education Policy 2020 on Higher Education. Sumedha J. Manag, 11, 27-34. DOI: 10.6084/m9.figshare.13332413.1https://www.researchgate.net/publication/346654722@undefined@undefined@Yes$Mahesh .K.M, &Shruthi .M.S., (2021). A Study On national Policy On Education (Nep)-2020 And National Research Foundation (Nrf)Is The Game-Changer For The Education Quality Up Grading And Inclusion Program (Equip) To Develop A Culture Of Research In The Country For Economic Growth. Sambodhi 2249-6661, 44, 01@undefined@undefined@No$Shettar, R. M. (2017). Impact of make in India campaign: a global perspective. Journal of Research in Business and Management, 5(2), 1-6. ISSN : 2347-3002 http://www.questjournals.org/@undefined@undefined@Yes$Bhandari, R., & Chakravaram, V. (2022). Internationalization of quality assurance in Indian higher education system. The Empirical Economics Letters, 19, 103-116.@undefined@undefined@Yes$Global Innovation Index. (2020 Sep 02). India ranks 48th on Global Innovation Index.Business Line, p.3@undefined@undefined@No$Panditrao, M. M., & Panditrao, M. M. (2020). National Education Policy 2020: What is in it for a student, a parent, a teacher, or us, as a Higher Education Institution/University?. Adesh University Journal of Medical Sciences & Research, 2(2), 70-79.@undefined@undefined@Yes