International Science Community Association Research Journal of Management Sciences 2319-1171 11 3 2022 09 6 Exogenous factors in female entrepreneurship, Brazzaville, Congo 9 14 EN Baghel Rohini 1 Research Scholar, Faculty of Management Studies, Banasthali Vidyapith, Banasthali, Rajasthan, India KOULOUNDA Aimée Tathiana 1 ESM, Ecole Supérieur de Management, Geneva, Switzerland FAVRE Jean-Paul 2 ESM, Ecole Supérieur de Management, Geneva, Switzerland > Research Article 2021 8 17 2022 09 6 In this work, we studied the cultural and socio-economic factors that influence women’s entrepreneurship in the informal sector, which accounts for 70% of jobs. The specific case of the Kongo ethnic group with the distinction of being recognized as an entrepreneurial ethnic group was studied in this work. The quantitative method based on individual interviews was used but also the observation of the behaviour of women entrepreneurs on certain sensitive issues such as belief. A questionnaire as a collection instrument made it possible to obtain the parameters sought during the interview, which was generally conducted in the Kongo language. The results show that lack of employment and the need to support the family are the main reasons for women’s involvement in informal entrepreneurship. The results also show that half of women entrepreneurs use their own funds. Our study also revealed that traditional belief, especially kindoki (witchcraft) and religious, appear to be a factor favouring in the sense that they bring serenity and security to the action of undertaking. Copyright@ International Science Community Association