@Research Paper
<#LINE#>An On-Field-Survey of the Impulse Buying Behaviour of Consumers in Consumer non Durable Sectors in the Retail Outlets in the City of Indore, India<#LINE#>Priyanka@Verma,Rooble@Verma<#LINE#>1-5<#LINE#>1.ISCA-RJMS-2012-027.pdf<#LINE#>Maulana Azad National Institute of Technology, Bhopal, MP, @ INDIA Vikram University, Ujjain, MP, INDIA <#LINE#>29/9/2012<#LINE#>3/10/2012<#LINE#>  Impulse buying is in fact making a decision on the spur of the moment or it may be an unplanned decision to buy, made just before a purchase. Impulse buying happens when one gets caught up in the hype of a situation and buys something without thinking much about it. Impulse items may be new products, samples or well-established products at unexpected low prices. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message, such purchases ranges from small products (chocolate, clothing, magazines etc.) to substantially large (jewellery, vehicle, work of art etc.) products. This paper is an attempt to find the impact of communication mix that effects customer impulse buying behaviour in non-durables in the city of Indore, a buzzing mercantile city of the state of Madhya Pradesh in India. The impact of various impulse buying factors like advertising, sales and promotions, personal selling, public relations, direct marketing on customer impulse buying behaviour has been analyzed. <#LINE#> @ @ Businessdictionary.com. Retrieved 2012-10-27 (2012) @No $ @ @ Agee T. and A.S.M. Brett, Planned or Impulse Purchases? How to Create Effective Infomercials, Journal of Advertising Research,4(6), 35-42  (2001) @No $ @ @ Dittmar H. and Drury J., Self-image –Is it in the bag?, Journal of Economic Psychology,21, 106–145 (2000) @No $ @ @ Hausman A., A Multi-method Investigation of Consumer Motivations in Impulse Buying Behavior, Journal of Consumer Marketing, 17(5), 403-419 (2000) @No $ @ @ LaRose R., Eastin M.S., Is Online Buying Out of Control? Electronic Commerce and Consumer Self-regulation, Journal of Broadcasting and Electronic Media,46(4), 549-564 (2002) @No $ @ @ Youn S. and Faber R.J., Impulse Buying: It’s Relation to Personality Traits and Cues, Advances in Consumer Research,27, 179-186 (2000) @No $ @ @ Cob C.J. and Hoyer W.D., Planned Versus Impulse Purchase Behavior, Journal of Retailing 62(4), 384-409 (1986) @No $ @ @ Rook, D.W., The Buying Impulse, Journal of Consumer Research12(3), 23-27 (1987) @No $ @ @ Piron F., Defining Impulse Purchasing, Advances in Consumer Research, 18, 509-13 (1991) @No $ @ @ Puri R., Measuring and Modifying Consumer Impulsiveness: A Cost-benefit Framework, Journal of Consumer Psychology, 5(2), 87-113 (1996) @No $ @ @ Rook D.W. and Fisher R.J., Trait and normative aspects of impulsive buying behavior, Journal of Consumer Research, 22(3), 305-13 (1995) @No $ @ @ Weun S., Jones M.A. and Beatty S.E., The Development and Validation of the Impulse Buying Tendency Scale, Psychological Reports, 82, 1123-1133 (1998) @No
<#LINE#>E-Filing of Income Tax: Awareness and Satisfaction level of individual Tax payers in Coimbatore city, India<#LINE#>Geetha@R.,M.@Sekar<#LINE#>6-11<#LINE#>2.ISCA-RJMS-2012-031.pdf<#LINE#> School of Business Management, Rathnavel Subramaniam College of Arts and Science Sulur, Coimbatore, INDIA <#LINE#>9/10/2012<#LINE#>15/10/2012<#LINE#>E-filing of income tax is understood as successful filing of income tax return through the internet. The e-governance has developed the concept and strategies of e-filing of income tax return through the internet.  Thus the income tax department has facilitated the taxpayers with defining the provisions to be followed, which can be filed and how to file the income tax for the benefit of tax payers as well as the Government. Now there are 92 intermediaries performing this function in 61 cities throughout India.  The e-filing of income tax returns has its own limitations like, slow processing, frequent crashes etc., but, the government has taken necessary steps like, employing 5000 unemployed people to perform as tax return preparers after getting training from NIIT.  They will perform in 100 centers in 80 cities across the country. For the best e-filing, the government is modifying provisions every year for the convenience of both beneficiaries. <#LINE#> @ @ Hite and McGill, Tax spends, what causes what: International Journal of Business (1992) @No $ @ @ Kalyani, A study of tax planning of salaried employees in Coimbatore city (1992) @No $ @ @ Kennedy Henry, A, Publisher: The Canadian Institute of Chartered Accountants Publication Name: CA Magazine, Subject: Business, ISSN: 0317-6878 (1992) @No $ @ @ Acharya Shaklendra and Gupta M.G., Tax planning under directed taxes ANOVA illustrated guide, Allahabad: Modern law house publications (1999) @No $ @ @ Anil Kumar Jain: Some aspects on income tax administrations in India. 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<#LINE#>An Empirical Study of Personality and Cosmetics Consumer Behavior<#LINE#>Hema@Patil,Bakkapa@B.,I.C.@Somashekhar<#LINE#>12-15<#LINE#>3.ISCA-RJMS-2012-038.pdf<#LINE#>BIET-MBA Programme, Davangere, Karnataka,INDIA @ Davangere University, Davangere, Karnataka,INDIA @ GMIT-MBA Programme, Davangere, Karnataka, INDIA <#LINE#>/18/10/2012<#LINE#>28/10/2012<#LINE#>There is a relationship between personality and consumer behavior. An individual’s personality tends to be both consistent and enduring. Although marketers cannot change consumers’ personalities to conform to their products, if they know which personality characteristics influence specific consumer responses, they can attempt to appeal to the relevant traits inherent in their target group of consumers. Even though consumers’ personalities may be consistent, their consumption behavior often varies considerably because of the various psychological, sociocultural, environmental and situational factors that affect behavior. Therefore In this research using factor analysis the formation of cosmetics personality is identified. <#LINE#> @ @ Adams G.R., Physical Attractiveness Research, Toward a Developmental Social Psychology of Beauty, Hum. Dev., 20, 217-239 (1977) @No $ @ @ Etcoff N.L., Survival of the Prettiest, New York: Doubleday (1999) @No $ @ @ Winston R., Human Instinct: How our primeval impulses shape our modern lives. UK: Bantam Press, (2003) @No $ @ @ Cash T.F. and Cash D.W., Women’s use of cosmetics: Psychosocial correlates and consequences, Int. J. Cosmet. Sci.,4, 1-14 (1982) @No $ @ @ Miller L.C. and Cox C.L., For appearances’ sake: public self-consciousness and makeup use, Personality Soc. Psychol. Bull.,8(4), 748-751(1982) @No $ @ @ Graham J.A. and Kligman A.M.,  Physical attractiveness, cosmetic use and self-perception in the elderly, Int. J. Cosmet. Sci.,7, 85-97 (1985) @No $ @ @ Cash T.F., Rissi J. and Chapman R., Not just another pretty face: Sex roles, locus of control, and cosmetics use, Person. Soc. Psychol. Bull.,11, 246-257 (1985) @No $ @ @ Cox C.L. and Glick W.H., Resume evaluations and cosmetic use: When more is not better, Sex Roles, 14(1/2),51-58 (1986) @No $ @ @ Pollay R.W., Distorted Mirror: Reflections on the Unintended Consequences of Advertising, J. Mark.,50(4),18-36 (1986) @No $ @ @ Myers P.N. and Biocca F.A., The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women, Journal of Communication, 42(3), 108-116 (1992) @No $ @ @ Martin M.C. and Gentry J.W., Stuck in the model trap: the effects of beautiful models in ads on female pre-adolescents and adolescents,  J. Advert.,26(2), 19-33 (1997) @No $ @ @ Hawkins N., Richards P., Granley H. and Stein D., The Impact of Exposure to the Thin-Ideal Media Image on Women, Eat. Disorders., 12(1), 35-50 (2004) @No $ @ @ Albaum G. and Peterson A., Empirical research in international marketing: 1976-1982, Journal of International Business Studies, Spring-Summer, 161-73 (1984) @No $ @ @ Kaynak E. and Samli A.C., Eastern European marketing systems and Western marketing research voids: a research agenda, Journal of Business Research, 14, 109-16 (1986) @No $ @ @ Peterson R.A., Albaum G. and Beltrami R.F., A meta-analysis of effect sizes in consumer behavior experiments. Journal of Consumer Research, 12(3), 97–103 (1985) @No $ @ @ Ferber R. and Lee L., Husband-wife influence in family purchasing behavior, Journal of Consumer Research, 1(6), 43-50 (1974) @No $ @ @ Feyerabend P., Against Method. London: Verso (1975) @No $ @ @ Baum W.M. Matching, Under matching, and Overmatching in Studies of Choice, Journal of the Experimental Analysis of Behavior, 32, 269–81 (1979) @No $ @ @ Foxall G.R., Intention versus Context in Consumer Psychology, Journal of Marketing Management, 14, 29–62 (1998) @No $ @ @ Green L. and Freed D.E., The Substitutability of Reinforcers, Journal of the Experimental Analysis of Behavior, 60, 141–58 (1993) @No $ @ @ Herrnstein R.J., On the Law of Effect, Journal of the Experimental Analysis of Behavior, 13, 243–66 (1970) @No $ @ @ Hursh S.R., Economic Concepts for the Analysis of Behavior,  Journal of the Experimental Analysis of Behavior, 54, 219–38 (1980) @No $ @ @ Pierce W.D. and Epling W.F., Choice, Matching and Human Behavior: A Review of the Literature, The Behavior Analyst,  6, 53–76 (1983) @No $ @ @ Hursh S.R., Economic Concepts for the Analysis of Behavior,  Journal of the Experimental Analysis of Behavior, 54, 219–38 (1980) @No $ @ @ Bauman R.A.,  Raslear T.G., Hursh S.R., Shurtleff D. and Simmons L. Substitution and Caloric Regulation in a Closed Economy, Journal of the Experimental Analysis of Behavior, 65, 401–22 (1996) @No $ @ @ Sturrock F. and Pioch E., Making himself attractive: the growing consumption of grooming products, Mark. Intel. Plan., 16(5), 337-343 (1998) @No
<#LINE#>Environmental Advertising and its Effects on Consumer Purchasing Patterns in West Bengal, India<#LINE#>Roy@Hindol<#LINE#>16-20<#LINE#>4.ISCA-RJMS-2012-041.pdf<#LINE#> College More, P.O. Kulti Dist. Burdwan, West Bengal, INDIA <#LINE#>25/10/2012<#LINE#>5/11/2012<#LINE#>This paper focuses on the green buying behaviours of Indian customers esp. with reference to West Bengal state and finds the crucial factors which marketers should take into consideration while devising green advertising strategies. On the basis of previous literature a model was developed and tested having a sample size of 400 students studying in different educational institutions of India. Mean score of different items were found followed by two step regression analysis. Research findings divulge that Indian customers have adequate exposure to print and broadcast media but television advertising is preferred. Indians have concern about their environment and are intend to buy green products. In fact studies further suggest that Indians are among the greenest friendly countries. Indian customers are pragmatic and advertisers should include maximum information about the product while devising green advertising strategies. The current study has been conducted with small sample size. Besides that the use of students sample may not be an adequate representative of the general population. The skipping of internet and outdoor advertising further limits the scope of the paper. This paper will provide marketers a new insight to comprehend the market of India. It also endows the researchers with understanding of emerging Indian customers attitudes towards green products. <#LINE#> @ @ Ottm N.J., Green Marketing: Challengs and opportunities for the new marketing age, McGraw-Hill, New York (1993) @No $ @ @ Ottman J.A., Stafford E.R. and Hartman C.L., Avoiding green marketing myopia: ways to improve consumer appeal for environmentally preferable products, Environment, 48, 22-36 (2006) @No $ @ @ Ginsberg J.M. and Bloom P., Choosing the right green marketing strategy, MIT Sloan Management Review, 46 (2004) @No $ @ @ Conolly J. and Prothero A., Sustainable consumption” Consumption, Consumers and the commodity discourse, 4,275-291 (2003) @No $ @ @ D.Souza C., Taghian M., Lamb P. and Perotiatkos R., Green products and corporate strategy: an empirical investigation, Society and Business Review, 1, 144-157(2007) @No $ @ @ Lee K., Opportunities for green marketing: young consumers, Marketing Intelligence  and Planning, 26, 573-586 (2008) @No $ @ @ Mathur L.K. and Mathur I., An analysis of the wealth effects of green market strategies, Journal of Business Research, 50,  193-200 (2000) @No $ @ @ Ong D. and Phau I., An investigation of effects of environmental claims in promotional message for clothing brands, Marketing Intelligence  and Planning, 25, 772-788 (2007) @No $ @ @ Crane A., Facing the backlash, green market and strategic reorientation in the 1990s, Journal of Strategic Marketing, 8, 277-296 (2000) @No $ @ @ Grace D. and Ocass A., Brand associations: looking through the eye of the beholder, Qualitative Market Research, 5, 96-111 (2002) @No $ @ @ Goldsmith E.R., Lafferty A.B. and Newell J.S, The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands, Journal of Advertising, 29, 43-54 (2000) @No $ @ @ Andrews, J.C., The dimensionality and beliefs towards advertising in general, Journal of Advertising,  18, 26-35 (1989) @No $ @ @ Commins D., Creative failures”, Ad/Media, 7, 35-45 (1996) @No $ @ @ Smith E.R., Yang X. and Chia, L., Toward a general theory of creativity in advertising: Examining the role of divergence, Marketing theory 7, No 31. @No $ @ @ Smit E.G., Mass Media Advertising: Information or Wallpaper. Amterdam, The Netherlands, Spinhuis Publishers (1999) @No $ @ @ Chan Y.K.R., 2004. “Consumer responses to environmental advertising in China”, Marketing Intelligence  and Planning, 22, 427-437 (2004) @No $ @ @ Fam K.S. and Waller D. S., Identifying likeable attributes: a qualitative study of television advertisements in Asia, Qualitative Market Research: An International Journal, 9,38-50 (2006) @No $ @ @ D. Souza C., Taghian M., and Lamb P., Green product and corporate strategy: an empirical investigation”, Corporate Communications: An international Journal, 11, 162-173 (2006) @No $ @ @ Tan J.S. and Chia L., Are we measuring the same attitude? Understanding media effects on attitude towards advertising, SAGE Publications, 7, 353-377 (2007) @No $ @ @ Teng L., Laroche M. and Zhu H., The effect of multiple-ads and multiple-brands on consumer attitude and purchase behaviour, Journal of Consumer Marketing, 4, 27-35 (2007) @No $ @ @ Speck, P.S., and Elliott, M.T., 1997. “ Predictors of Advertising avoidance in print and broadcast media”, Journal of Advertising, 26, 61-76 (2004) @No
<#LINE#>Integration of ICT in School Education: An Analytical Study in Burdwan District in West Bengal, India<#LINE#>P.K.@Paul,N.K.@Mondal<#LINE#>21-25<#LINE#>5.ISCA-RJMS-2012-043.pdf<#LINE#>Dept. of Environmental Science, The University of Burdwan, Burdwan, West Bengal,INDIA @ Physical Science (Chem.), Dept. of Environmental Science, The University of Burdwan, Burdwan, West Bengal, INDIA<#LINE#>14/8/2012<#LINE#>20/8/2012<#LINE#>  This paper attempts to analyse the role and performance of Information and Communication Tecnology (ICT) in enhancing quality of school education in Burdwan district in West Bengal. The study covers 65 senior secondary schools encompassing 100 respondents of West Bengal. It has proven that adoption of ICT as a strategic management tool is a welcome sign for all the surveyed schools. The study result indicates that ICT was successful in predicting the future of new technology for the purpose of teaching-learning and transaction of curriculum and thereby enhancing quality of education.  The ‘Kendell’s Coefficient of Concordance’ shows a significant association between ICT and quality of education. The study result revealed a close association among the factors like ‘relative advantage’ of ICT and quality of education. It is interesting to note that no gender disparity exists of effects of ICT on quality of education. However, the magnitude of quality of education lies in its ability to organize ICT through establishment of proper infrastructure in the school. This study also showed how ICT has received extensive recognition as a strategy for upgradation of quality of education through acquired relative advantage, compatibility, demonstrability and image by overcoming the factors avoidance and complexities of new technology (ICT). <#LINE#> @ @ Mondal Naba Kumar and Roy Moupriya, Integration of ICT in Secondary Education: A Survey Report, J. Interacad, 14(4), 561-568 (2010) @No $ @ @ Wikipedia Internet (2010) @No $ @ @ Bonk et. Al, The effects of Generative and Evaluative computerized Prompting strategies on the development of Children’s writing awareness and Performance. Dissertation Abstract International, 51(3), (1989) @No $ @ @ Fife E. and Pereira F., The diffusion of mobile data application, Journal of Communication Network 2(3), 5-11 (2003) @No $ @ @ Moore G. and Benbasat I., Development of an instrument to measure the perceptions of adopting an information technology innovation, Information systems research, 2(3), 192-222 (1991) @No $ @ @ Hovav A., Patnayakuni R. and Schuff D., Internet technology diffusion: The adoption of ipv6, EropeanConference on Information Systems, Bled, Slovenia (2001) @No $ @ @ Rao S. and Perry C., Convergent interviewing to build a theory in under-researched areas: Principles and an example investigation of internet usage in inter-firm relationships, Qualitative Market Research, 6(4), 236-248 (2003) @No $ @ @ Tornatzky L. and Klein K., Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings, IEEE transactions on engineering management EM, 29(1), 28-45 (1982) @No $ @ @ Green H. and Hannon C., Their space: Education for a digital generation, online version, accessed September 4, 38 (2007) @No $ @ @ Koza, Comparison of the achievement of mathematics and reading levels and attitude toward learning of high risk secondary students through the use of computer Aided instruction, Dissertation Abstract international, 52(2), (1989) @No $ @ @ Park J.S., The effects of Computer Assisted Instruction in Teaching Reading to adult Basic education students, Dissertation Abstract International, 511, (1990) @No $ @ @ Yates, An examination of the effectiveness of Computer assisted versus traditional strategies for tutoring students with reading difficulties in a University clinic, Dissertation abstract International, 49(8), (1988) @No $ @ @ Prabhakar S., Development of Software for Computer aided instruction and its’ comparison with traditional method for Teaching Physics at Plus II level. Ph.D. (Edn., Devi Ahilya University (1955) @No $ @ @ Euller D. and Seufret S., Nachhaltigkei von e-Learning – Innovation, SCIL Arbeitsbericht I June, Uneversity of St. Gallen, (2003) @No $ @ @ Janardhanam K., Sinha R. and Suresh Babu V., Adoption of New Technology in B-School: An Analytical study of Bangalore, International Conference on Technology and Business Management, March 28-30, (2011) @No $ @ @ Siegel S., Non Parametric Statistics for the Behavioural Sciences, NewYork: McGraw-Hill (1956) @No $ @ @ Siegel S. and Castellan N.J., Jr., Non Parametric Statistics for the Behavioural Sciences (2nd ed.), NewYork: McGraw-Hill (1988) @No $ @ @ Zar J.H., Biostatistical Analysis (th ed.) Upper Saddle River, New Jersey: Prentice Hall (1999) @No