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Role of ethnography in research

Author Affiliations

  • 1CHH. Shahu Institute of Business Education and Research (CSIBER), University Road, Kolhapur, India

Res. J. Recent Sci., Volume 6, Issue (5), Pages 42-44, May,2 (2017)


Country is moving to words ‘digitization’ where in ‘Internet ethnography’ is playing an important role. Ethnography means description of people or culture. Presently Ethnography research is playing an important role in social sciences and Management Research. This paper deals with Theoretical description of ethnographic research.


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