Potential of M-Commerce of Agricultural Inputs in Kolar, Karnataka, India
- 1Oriental School of Business Management, Oriental University, Indore, Madhya Pradesh, India
- 2Oriental University, Indore, Madhya Pradesh, India
- 3Chameli Devi Group of Institutions, Indore, Madhya Pradesh, India
Res. J. Recent Sci., Volume 5, Issue (7), Pages 1-10, July,2 (2016)
There exists a huge dependency on ICT in the agricultural input scenario. Getting quality inputs at the best price is the biggest challenge that today’s farmers face. Growing smartphone penetration in the rural regions of India is encouraging the growth of m-commerce models to focus on agribusiness. Such a scenario can revolutionize the Indian agriculture. Almost all the farmers now own a mobile phone out of which 40% are smart phones with internet connections. This highly potential reach, if properly guided can bring about modernization in the buying of agri inputs by the farmers. 30% of the farmers in Karnataka have adapted to online shopping for their pre-planned purchases. Tech-savvy farmers research online and then make decisions. Younger and educated farmers in the state tend to use internet for making farm related decisions. Agriculture is a region specific activity and hence the potential for agri input related m-commerce has to be region specific. Understanding where such m-commerce platforms will add value to the distribution channels for agri input is a main challenge. Another challenge is the provision of logistics without increasing the farmer price and cash on delivery payments in rural areas.
- NSSO (National Sample Survey Organisation (2005)., Situation Assessment Survey of Farmers., Government of India, New Delhi.
- Mittal S., Gandhi S. and Tripathi G. (2010)., Socio-economic Impact of Mobile Phone on Indian Agriculture., ICRIER Working Paper no, 246, International Council for Research on International Economic Relations, New Delhi.
- Saravanan R. (2011)., A Report on Tribal Farmers Personal and Socio-Economic Information, Communication Pattern and Information Needs Assessment., e-Agrikiosk Publication No. 1.
- Sulaiman R.V., Hall A., Kalaivani N.J., Dorai K. and Reddy T.S.V. (2011)., Necessary but not Sufficient: Information and Communication Technology and its Role in Putting Research into Use., RIU (Research in Use) Discussion Paper 16, UK.
- Purushothaman C., Kavaskar M., Reddy Y.A. and Kanagasabapathi K. (2003)., Role of mass media in agriculture., Basavaprabhu, J., D. Diapk, K. Ghadei and G.C. Kendadmath (eds.): International Conference on Communication for Development in the Information Age: Extending the Benefits of Technology for All. Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, India.
- Kameswari V.L.V., D. Kishore and V. Gupta (2011)., ICTs for Agricultural Extension: A Study in the Indian Himalayan Region., The Electronic Journal on Information Systems in Developing Countries, 48 (3), 1-12.
- Glendenning C.J., Babu S. and Asenso-Okyere K. (2010)., Review of agricultural Extension in India., Are Farmers’ information needs being met? IFPRI Discussion Paper 1048, December 2010. IFPRI, Washington, DC.
- Mittal S., Gandhi S. and Tripathi G. (2010)., Socio-economic Impact of Mobile Phone on Indian Agriculture., ICRIER Working Paper no., 246, International Council for Research on International Economic Relations, New Delhi.
- Mittal S. (2012)., Modern ICT for Agricultural Development and Risk Management in Smallholder Agriculture in India., Working Paper No. 3., Socioeconomics, CIMMYT, Mexico.
- Sulaiman R.V., Hall A., Kalaivani N.J., Dorai K. and Reddy T.S.V. (2011)., Necessary but not Sufficient: Information and Communication Technology and its Role in Putting Research into Use., RIU (Research in Use), Discussion Paper, 16, UK.