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Branding Begins with Employees: Analyzing the Impact of 4E′s on Employee Branding in Telecom Sector of Pakistan

Author Affiliations

  • 1Department of Management Sciences, Shaheed Zulifiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan

Res. J. Recent Sci., Volume 5, Issue (2), Pages 38-42, February,2 (2016)


In the contemporary business world today, employee branding has emerged as a new concept within organizations. The purpose behind conducting this study is to develop a common understanding about the 4es on employee branding. In order to conduct this study, a convenience sampling strategy was used for data collection and data was collected from 306 respondents working in the telecommunication sector of Rawalpindi and Islamabad, through a structured questionnaire. Results are drawn using correlation and regression analysis, indicating that employee engagement, empowerment and equity have a positive effect on employee branding except employee education. This study will help human resource managers to consider 4es in order to increase employee branding. Employee branding is a vital aspect of any human resource activity and plays an important role in up lifting the awareness of employees outside an organization and will help produce committed employees.


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