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Creative Package, Elevation in Choices: The Influence of Packaging design on Marketing and Sales

Author Affiliations

  • 1Faculty of Art and Architecture, Islamic Azad University, Jouybar branch, Jouybar, IRAN
  • 2 Department of Art and Architecture, Islamic Azad University, Tehran branch,Tehran, IRAN

Res. J. Recent Sci., Volume 4, Issue (4), Pages 15-19, April,2 (2015)


This research looks at the influence of packaging design on marketing and sales and this study it examined if, and to what extent, potency –related forum depicted by creative design and highly attractive color potency (HACP) of tissue paper packages shift to further quality and softness. Also, the influence of contributor awareness to design was taken into consideration. Information were gathered in a large supermarket, by examining what percentage of a typical sales month customers picked this packaged tissue paper. Findings show that forum depicted by creativity in special shift to quality and softness, however these results are most presented for contributor with awareness of design. Furthermore, the finding demonstrates two other influential factors namely product evaluations and price expectation.


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