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Investigating Impact of Organizational Entrepreneurship on Insurance Penetration Rate

Author Affiliations

  • 1Department of Management Tehran University Faculty of, IRAN

Res. J. Recent Sci., Volume 4, Issue (11), Pages 127-133, November,2 (2015)

Abstract

Organizational entrepreneurship refers to the concept that we can provide clients with our new services and products based on their needs, only by establishing appropriate conditions in the organization. Insurance companies are known as servicing companies which encounter with a variety of clients and needs. Therefore, in order to maintain their position in competitive market, and increase their penetration among their clients, they need some innovative achievements in various fields. These innovative ideas can be performed only through establishment of an entrepreneur organization by organizational entrepreneurship strategies. In this research we applied a questionnaire as an instrument to help us investigate the impact of two organizational entrepreneurship strategies on insurance penetration rate and at the end we gather the results of analyzed data and make a conclusion.

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