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Developing A Scale Sport Brand Personality in Iranian Sport Teams

Author Affiliations

  • 1Department of Business Management, College of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IRAN

Res. J. Recent Sci., Volume 4, Issue (11), Pages 83-87, November,2 (2015)


Brands are among a company's most valuable assets and smart companies today realize that capitalizing on their brands is important. Based on above discussion, the purpose of this study is to gain in deep understanding about how can be create a local brand, and know challenges, processes and key principles. Research question have been developed in order to reach an above statements. Research question: "What are the challenges and key factors for success on creating Brand in Iran?" The objective of local brand, Model (Phonotis Semantic, Phonosemantic), selected the significant element in linguistic and cognitive perspective, that, creative local brands (consisting of an Iranian name parried with 3 elements of brand perspective in research Model). In this research offered a conceptual framework for managing brand name in an electronic industry market of Iran. As we discussed selecting a local brand name is the important part of conceptual framework for creating local brand. In the creating local brand name process, translation of foreign brand name that is global and international is one way to localize it.


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