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Top Online Shopping E-companies and their Strength and Weakness (SWOT)

Author Affiliations

  • 1Department of Arts and Commerce, Andhra University, Visakhapatnam, INDIA

Res. J. Recent Sci., Volume 3, Issue (9), Pages 102-107, September,2 (2014)

Abstract

This paper employs SWOT analysis in strategic planning for top online shopping e-companies. The objectives of this study are same as SWOT analysis to build the company objectives more realistic. In industry ecommerce, everyone must take advantage and opportunities as fast as possible and go beyond of competitors by taking advantages especially in ecommerce because speed of changes and new technologies are coming daily. To understand future risks it is essential to know strengths and weaknesses, opportunities and threats. Customers or users are source of information. In this study we were intended to analyze SWOT of four companies; Amazon.com, eBay.com, Wal-Mart and Target then we discussed it and finally we explained Potential SWOT of Online shopping e-companies. For collecting data, we searched and used up-to-date reports of companies and some business report organizations. SWOT analyses factors explain about competitors also.

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