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Investigation and Prioritizing the Key Factors of Success in Small and Medium Size Enterprises

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Author Affiliations

  • 1 Department of Management, Bonab Branch, Islamic Azad University, Bonab, IRAN

Res. J. Recent Sci., Volume 3, Issue (2), Pages 31-34, February,2 (2014)

Abstract

The main question in this research is that is it possible to prioritize the key success factors of small enterprises and use it as the road map for assisting managers to solve problems in these enterprises? Research method was descriptive which regarding nature is applicable and regarding methodology is a survey. The study population is active chocolate and sweet industries in Tabriz and the suburb. The total number of members in a population were 104 participants using Cochran formula and simple random sampling, 82 questionnaires were analyzed. To collect data from two separate questionnaires were used which had 54 questions. Validity of the questionnaire was confirmed by content validity and its reliability was confirmed by Cronbach's Alpha. For the analysis of data obtained from the sample, multiple linear regression analyses and Friedman test were used. The results showed that the key success factors have a positive impact on organizational performance. Among the success factors, customer focus with impact coefficient of 3.37 has the maximum effect and focusing components on the resources and focus on competitors with impact coefficient of 0.321and 0.301 have a positive impact on organizational performance. The results showed that the main key success factors in prioritizing are not equal and the Friedman test, the order of the factors is: 1. Focus on customers, 2. Focus on company resources and 3. Focus on competition.

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