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Customers Preference for Aquarium Keeping: Market survey, Special Emphasis on Indigenous Ornamental Fishes in four District of West Bengal, India

Author Affiliations

  • 1Aquaculture Research Unit, Department of Zoology, Vidyasagar University, Midnapore - 721 102, West Bengal, INDIA

Res. J. Recent Sci., Volume 2, Issue (12), Pages 43-53, December,2 (2013)


The majority of the ornamental fish culture is still confined to the hobbyist. Attractive body colour, shape movement within aquarium makes the fish more popular. In this direction, in order to develop market for indigenous ornamental fish, there is need to studying consumer preference and existing marketing strategies, adopted by aquarists. The objectives of the study are i. identify consumer preference for indigenous ornamental fish ii. profile of aquarium keeping customers iii. the existing marketing strategies adopted by ornamental fish aquarium business service providers iv. major constraints for development of the industry.


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