6th International Young Scientist Congress (IYSC-2020) will be Postponed to 8th and 9th May 2021 Due to COVID-19. 10th International Science Congress (ISC-2020).  International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

Consumer Preferences on Organic and Anorganic Vegetable in Bandung, West Java, Indonesia

Author Affiliations

  • 1Faculty of Agriculture Universitas Padjadjaran, Bandung, INDONESIA

Res. J. Recent Sci., Volume 1, Issue (ISC-2011), Pages 212-218, (2012)

Abstract

Recently consumer back to nature in consuming food. The increasing demand of organic vegetable in supermarket is one indicator that consumers realized for healthy food. This fenomena occur in many region in Indonesia, especially in big city such as Jakarta, Bandung, Surabaya, Palembang, Medan dan Ujung pandang. Organic vegetable are very potential to cultivated, but only few farmer produced organic vegetable, because of the lack information of comsumer preferences. Hopefully, when the farmer get the right information for the consumer needs, the farmer produce the hight profitable vegetable. The purpose of this study to know the description of the characteristics of respondents, who consume organic and anorganic vegetable, how consumer preferences of organic and anorganic vegetable, which are the most dominant attribute of these vegetable. The research was conducted in Bandung West Java Indonesia because supermarket in Bandung growth increased more than other cities in West Java and other provinces in Indonesia ,excluding Jakarta (World Bank,2007). Determination of the respondents conducted in this study is to use simple random sampling to 100 people. Data was analysis by Fishbein Model. This research contributes to the goverment policy, consumers of organic product, producers, and investors.

References

  1. Research Center for Agricultural Policy andAgribusiness (CAPAS), UNPAD., Interim Report ofAMA Project of Manggo and Mangosteen.Collaboration between Research Center forAgricultural Policy and Agribusiness- UNPAD andMichigan State University, USA, 6-9, (2009)
  2. Indonesian Organic Group., Organic Farm, BogorIndonesia, 1-15 (2010)
  3. Kohl., Marketing of Agricultural Product, PrenticeHall,Inc. New Jersey, USA, 65- 79 (2002)
  4. Tirmizi Muhammad Ali. Rechman Kashif-Ur and SaifM. Iqbal., An Empirical study of consumer impulse buying behavior in local markets, Euro Journal ofSciences Research, 4 (1) 522 – 532 (2009)
  5. Engel James F., Roger D. Blackwell and Miniard PaulW., Consumer Behavior, The McGraw- HillCompanies, Inc. New York (2004)
  6. Young Showing, Jane Li Shyh, Huang Yu-Ying andTsai An-Ho., Analize Word-of- Mouth Effect in Term ofMacro - Behavior : The Herd Behavior in ChineseMarket, Working Paper, 1- 15 (2004)
  7. FAO, General concepts and issues in organicagriculture, Environment and Natural ResourcesSeries, No.4. (2005)
  8. Britz T. and Ward R.W., Consumer awareness oforganic products in Spain An a pplication ofmultinomial Logit Models, Food Policy, 34 (3), 295-304 (2009)
  9. Gracia A. and Magistris T., The demand for organicfoods in The South of Italy: A discrete Choice Model, Food Policy, 33, 386-396 (2008)
  10. Lockie S., Lyons K., Lawrence G. and Mummery K., Eating Green motivations behind organic foodconsumption in Australia, Europen Society for RuralSociology, 41(1), 23-40 (2002)
  11. Tsakiridou E., Konstantinos M. and TzimitraKalogianniI., The infuence of consumer characteristicsand attitudes on the demand for organic olive oil, Journal International Food Agribusiness Market, 18,23-31 (2006)
  12. Soler F. and Sanched M., Consumer’s acceptability oforganic food in Spain : Result from an ExperimentalAuction Market, Brithish. Food Journal, 104, 670-687(2002)
  13. Frykblom P., and Shogren J.F., An experimantaltesting of anchoring effects in discrete response, American Journal Agriculture Economics, 16(1), 329-341(2000)
  14. Babin B.J. and Babin L., Seeking something different?,A model of scema typically, consumer affect, purchaseintentions and perceived shopping value, Journal ofBusiness Research, 54 (2), 86 – 96 (2001)
  15. Kacen J.J., and Lee J.A., The influence of culture onconsumer impulse buying behavior, Journal ofConsumer Impuse Buying Behaviour, 12(1), 163 – 176(2002)
  16. Dittmar, H. And Drury, J., Self image - Is it bag ? Aqualitative comparison between ordinary and excessiveconsumers, Journal of Economics Psychology, 21 (2),109 – 142 (2000)
  17. Bourn D. and Prescott J., A comparison of thenutritional value, sensory qualities and food safety oforganically and conventionally produced foods, CriticalReviews in Food Science and Nutrition, 42(1), 1 -34(2002)
  18. Gagliardi J.V. and Karns J.S., Leaching of Escherichiacoli 0157 H7 in Diverse soils under various agriculturalmanagement practices, Applied Environmental Micro,66, 877-883 (2000)
  19. Hussein H.S., On farm factors can decrease risk of E.Coli contamination, Feedstuffs, 13, 18-23 (2000)
  20. Kumar Sushil and Jabir Ali, Analyzing the factorsaffecting consumer awareness on organic foods inIndia, Paper presenting at 21th Annual IFAMA WordForum and Symposium on The Road to 2050 :Sustainability as a business opportunity, Frankfurt,Germany, 1-8 (2011)
  21. Bora Abhijit, Science communication through massmedia, Res.J.Recent Sci., 1(1), 10-15 (2012)