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Investigating the Effects of Electronic Satisfaction Factors on Forming Electronic Satisfaction of Website Services in Tourism Industry

Author Affiliations

  • 1Department of Business Management, Torbat-e-Jam Branch, Islamic Azad University, Torbat-e-Jam, IRAN
  • 2 Young Researchers Club, Torbat-e-Jam Branch, Islamic Azad University, Torbat-e-Jam, IRAN
  • 3 Ferdosi University of Mashhad, IRAN

Res. J. Recent Sci., Volume 1, Issue (11), Pages 1-8, November,2 (2012)


Enormous amount of websites in developing and developed countries show the importance of this industry in the world. In many countries tourism has become the first revenue source. E-satisfaction factors can play a great role in this respect. Using the conceptual model of Masoome (2006), this paper investigated the effects of electronic satisfaction factors on forming electronic satisfaction of website services in tourism industry. A sample size of 140 customers of travel agencies with websites was selected using purposeful sampling. The results showed that 4 factors including website convenience, safety, information, website design, and information have important role in forming e-satisfaction. No correlation was found between product orders by website and e-satisfaction.


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