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Media and Interpersonal Communication in Reference Service

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Author Affiliations

  • 1University Library, Igbinedion University Okada Edo State NIGERIA
  • 2University Library, Adeleke University Ede Osun State NIGERIA

Res. J. Library Sci., Volume 3, Issue (8), Pages 12-16, October,21 (2015)

Abstract

Communication is described by scholars as situations in which human communication take place, theyview communication in terms of strategic relationships, signs and symbols, sharing of experiences and achievement of goals, and most importantwhat the perceptions of the parties involved is. They seldomdepict "media" as an important component of human communication. Definitions of media have watered it downand its role positioned as a channel in the communication process; the emphasisnow has been on the number of participants involved, relationship between source and receiver and the forms and functions of messages. The definitions here did not takecognizance of the influential role of media in interpersonal communication.As a means of filling this gap, this paper uses analytical tool to examine the role of media in interpersonal communication, with specific reference to its use in modern reference service in libraries. Media, such as the Internet and other telecommunication devices, has made the delivery of reference services to users more efficient and effective. Virtual services such as chat services, e-mail, web forms, and instant messages are now possible. This is not, however, without its problems: in most countries of the Global South including Nigeria, media mediated interpersonal communication faces serious challenges. The paper examines such challenges and offers pragmatic solutions.

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