The influence of Middle East crisis on the flow of tourists to Jordan
- 1School of Tourism, Hospitality and Environmental Management, University Utara Malaysia, Kedah, Malaysia
- 2School of Tourism, Hospitality and Environmental Management, University Utara Malaysia, Kedah, Malaysia
- 3School of Tourism, Hospitality and Environmental Management, University Utara Malaysia, Kedah, Malaysia
Int. Res. J. Social Sci., Volume 7, Issue (11), Pages 1-7, November,14 (2018)
Despite the Middle East is considered as a conflict-ridden region, relatively some major tourism destination such as Jordan is safe, however, these destinations' geographic location has resulted in tourists' misperceptions and had a negative effect on tourism throughout the Middle East. This study aimed to uncover the challenges of decreased the flow of tourists to the Jordan to restore a positive image after the crisis following the Arab Spring uprisings. Literature analysis method was applied to review previous literature on perceived risks in the Middle East. Results of the analysis revealed the issues that influence tourists' perceived risk toward the region and Jordan particularly were geographical ignorance of safe destinations, a biased coverage of the media, different culture influence personal characteristics concerning freedom, and weakness of previous experiences. Findings further revealed that studies regarding during-traveling sampling of international tourists in the Middle East are limited.
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