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Scope and Opportunities for Menstrual Health and Hygiene Products in India

Author Affiliations

  • 1Department of Economics, Galgotias University, Greater Noida, India

Int. Res. J. Social Sci., Volume 5, Issue (7), Pages 18-21, July,14 (2016)


Menstrual hygiene continues to be amongst the most challenging development issues today. Not only do deep-rooted taboos, myths and misinformation create the illusion that menstruation is inherently shameful, gross and weird, but in countries like India, women and girls often lack access to hygienic sanitary materials and basic facilities Sanitary Pads necessary for good menstrual hygiene management (MHM). “Sanitary Protection: Every Woman’s Health Right “a study by AC Nielsen reveals only 12 % of India’s 355 million women use sanitary napkins. Over 88% of women resort to shocking alternatives like un-sanitized cloth, ashes and husk sand. Incidents of Reproductive Tract Infection (RTI) are 70% more common among these women. The biggest barrier to using a Sanitary Napkin (SN) is affordability. Around 70% of women in India say their family can\'t afford to buy them, 88% of women use old fabric, rags or sand to manage their flow. This tells the immense entrepreneurial opportunities in the segment. A recent study anticipate the industry to grow to INR 45.9 billion by 2017.the only need to work in this direction is the reduction in cost of production.


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