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A Study on Consumer Attitude towards Water Purifier with Special Reference to Erode City

Author Affiliations

  • 1 Department of Commerce (CA), Vellalar College for Women (Autonomous), Erode-12, Tamilnadu, INDIA
  • 2

Int. Res. J. Social Sci., Volume 4, Issue (6), Pages 1-6, June,14 (2015)


Access to clean water is a vital issue in the world today, spanning across multiple dimensions, including environmental policy, industry, technology, and of course, poverty. Several million tons of pesticides, fertilizers and synthetic compounds from industrial and consumer products find their way into natural waters every year. Cooking with and drinking purified water helps to ensure a family's peace of mind by knowing there is no foreign matter in their water. In this respect, the present study is focused on the above said aspect. The investigator collected data with the help of well-structured questionnaire. Two hundred and fifty samples were taken in Erode city for this study. The data subjected to analysis and the findings of the study reveals that the maximum of the respondents face the problems of electricity charges while using the water purifier and maximum of the respondents are influenced by quality of the water purifier while selecting the brand.


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