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Media Messages: Challenges and Strategies to control STIs among young woman

Author Affiliations

  • 1Dept. of Journalism and Communication, Manipal University, Bangalore, INDIA

Int. Res. J. Social Sci., Volume 3, Issue (8), Pages 15-21, August,14 (2014)


Media has experienced a sporadic growth in the last three decades. The strong and repetitive media messages which have undaunted influence on various socio-cultural aspects of life style makes one to wonder if the media is judiciously used while spreading the awareness on issues related development, health in particular. Among the various health issues sexually transmitted infections (STIs) constitute a huge health and economic burden for developing countries particularly like India. The World Health Organization estimates that each year, there are over 333 million new cases of curable STIs. The importance of STIs has been more widely recognised since the advent of the HIV/AIDS epidemic, and there is good evidence that the control of STIs can reduce HIV transmission. In terms of these severities, the study has been undertaken. In developing countries, STIs and their complications rank in the top five disease categories for which adults are the one, who seek more health care. It is largely experienced that media intervention could lessen the incidence and prevalence of STIs. The challenge then is not just to develop interventions, but also to identify the barriers which have become a blockade for the effective implementation of the program. Hence effective communication methods should be deployed in attaining it. This paper apart from reviewing the extent of the awareness level of sexually transmitted infections (STIs) in developing countries also intends to examine the influence of media messages,among young women of Bangalore.


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