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Role of New Media in Political Discussion and Changing Voting Behavior of University Students

Author Affiliations

  • 1 Centre for Media and Communication Studies, University of Gujrat, Post code 50700 Gujrat, Punjab, PAKISTAN

Int. Res. J. Social Sci., Volume 3, Issue (7), Pages 4-9, July,14 (2014)


This research examines the role of new media in creating political awareness among university students. Mostly students use internet for entertainment as well as political information. In current scenario new media consider as a source of information that has power to change voting behavior and perception of people and it also persuades them towards new political parties. For this purpose sample size has been taken from university of Gujrat’s students. Finding represents that students discuss and share the political information with their online community or social community.


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