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The Portrayal of Women in Pakistan feature Films Urdu and Punjabi (1988-1999) a Critical Evaluaton

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Author Affiliations

  • 1Centre for Media and Communication Studies, University of Gujrat, Post code 50700 Gujrat, Punjab, PAKISTAN
  • 2 Department of Mass Media, Islamia University Bahawalpur, Post code 63100 PAKISTAN
  • 3 Centre for Media and Communication Studies, University of Gujrat, Post code 50700 Gujrat, Punjab, PAKISTAN

Int. Res. J. Social Sci., Volume 3, Issue (2), Pages 15-20, February,14 (2014)

Abstract

This study examines the portrayal of women in Pakistan feature film Urdu and Punjabi (1988-1999). It is a critical evaluation of forty eight films. It explores the characters of women portrays in Urdu and Punjabi film of Pakistan. Using content analysis, as the portrayal of women in Urdu and Punjabi films is not reflective of true Pakistani women rather this portrayal presents a negative image of Pakistani women in the viewer's mind. These movies do not address the women's issues nor do they present solutions to these problems faced by Pakistani women. So far as the findings show that the portrayal of women in Urdu and Punjabi films are not free from male prejudices and these films do not portray the true social and political role performed by actual Pakistani women. The analysis shows that the portrayal of women in Urdu and Punjabi films is based on the assumptions.

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