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A Picturesque Study of Internet Media Tools Leveraging Global Social Changes

Author Affiliations

  • 1School of Studies in English, Vikram University, Ujjain, MP, INDIA
  • 2Department of Management Studies, Maulana Azad National Institute of Technology, Bhopal, MP, INDIA
  • 3Christu Jyoti Higher Secondary School, Ujjain, MP, INDIA

Int. Res. J. Social Sci., Volume 1, Issue (1), Pages 23-28, September,14 (2012)


Today it is almost impossible to imagine a life without media. Media has developed a very unique position for itself in our lives. If we just look around then we would find that there is no aspect of our life which is not touched and affected by media. Be it our work, relationships, education or entertainment, media is seen everywhere. And there is no denial that we can not live without media. There is no doubt that media is playing a very significant role in making the world smaller. Through various mediums of media whether it is radio, television, newspaper or internet, today we are able to connect with large number of people around us. Especially internet has truly become the need of every individual both for our work and to connect with our friends and well wishers. Twitter, Blog, Facebook, My Space and You Tube have occupied such special place in our lives that if we are not a part of it, then there is something really important that we are missing .Media not only connects with our friends but it also informs us about the events in the world. In this way media is like a mirror of the society which reflect each and everything about the society to us. Media is not just confined to informing us about the happenings and serving a means to connect with people, in fact it also affects out thinking patterns and compel us to think on various matters. The way we think and perceive various issues about the world is also shaped up by media. Today everyone especially youth is growing so aware about his responsibilities towards society is because of media. Campaign such as Teach India and Jaago Grahak Jaago helps in spreading awareness about human rights and duties. In this way the changes that we see in the society is largely due to the wide range of concerns that media is able to cover in the society.


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