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An analytical study of consumer behaviour towards eco friendly products with special reference to Nagpur city, India

Author Affiliations

  • 1G.S. College of Commerce and Economics, Nagpur, MH, India

Res. J. Management Sci., Volume 6, Issue (11), Pages 1-5, November,6 (2017)

Abstract

Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various environmental laws in India and environmental problems related to it. The present study is a descriptive research and it is based on the survey method. This study based on “Consumer behaviour towards eco friendly products”. This study is based on primary and secondary data. Primary data have been collected from the respondents by using a well structured, non-disguised questionnaire. Secondary data for the study were collected from books, journals, research articles, magazines, reports, newspapers and websites. For the study sample size has been taken around 60 Respondents. Samples are drawn on convenience sampling technique/ method. The data for the study are drawn sample respondents through questionnaires and interview. Require information were also collected from Respondents. Data was analyzed through Table, Graph, and pie-chart. While analyzing data simple percentages was used. The present study is Descriptive in nature.

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