A Study on advertisements upheld by ASCI in controlling advertising of educational institutions and programs during the admission period of 2015
- 1 PIMR, Indore, MP, India
Res. J. Management Sci., Volume 6, Issue (1), Pages 1-5, January,6 (2017)
Advertisements of educational institutions have been consistently criticized for making irrational claims and results. In many scenarios even the affiliation and governing boards have been manipulated. These continuous violations over the years, forced the Advertising Standards Council of India (ASCI) formulate its special guidelines for the advertisements of Educational Institutions (such as Universities, Institutes and School) and Programs which came in effect from 1st September 2013. The special guidelines covered various Indian Universities, Institutes and Colleges, Schools, Coaching Institutes etc considerably controlled the unethical claims made in the advertisements. The research study analyzed advertisements of educational institutes upheld by ASCI during the period of May 2015 to July 2015 which was the period where educational institutes tend to advertise the most for the forthcoming academic session in order to get maximum admissions. The study also analyzes the reasons why the advertisements of various institutes and programs were banned.
- Preethi K. and Rao T.S. (2013)., Ethical aspects in Indian Advertising - A critical reflection., Journal of Commerce and Management Thought, 4(3), 704-717.
- Kumar K.P. and Parashuramulu B. (2013)., Ethical Issues in Advertising - An Indian Perspective., International Journal of Research in Finance & Marketing, 1(8).
- Chakraborty S.K. (1997)., Business Ethics in India., Journal of Business Ethics, 16(14), 1529-1538.
- Shukla P., Panwar J.S. and Agnihotri M. (2006)., Advertising message processing amongst urban children: An Indian experience - with special reference to TV advertising., Asia Pacific Journal of Marketing and Logistics, 18(4), 303-327.
- Preston C. (2005)., Advertising to children and social responsibility., Young Consumers, 6(4), 61-67.
- Soni P. and Singh R. (2012)., Mediation of TV advertising to children: an empirical study of Indian mothers., Society and Business Review, 7(3), 244-259.
- Vadehra S. (2005)., Advertising to children in India., Young Consumers, 6(1), 75-78.
- Dresden B. and Barnard J. (2004)., Legal and regulatory controls on advertising and marketing to children in the United Kingdom., Young Consumers, 5(1), 77-83.
- Belch G.E. and Belch M.A. (2003)., Introduction to Advertising and Promotion: An integrated Marketing Communication Perspective., New York, Tata McGraw Hill, 6th Edition.
- Clow Kenneth and Baack Donald (2007)., Integrated Advertising, Promotion and Marketing Communications., New Delhi, Pearson Education, 4th Edition.
- ASCI (2016)., The Advertising Standards Council of India - May 2015., (n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/may-2015.html
- ASCI (2016)., The Advertising Standards Council of India - June 2015., (n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/june-2015.html
- ASCI (2016)., The Advertising Standards Council of India - July 2015., (n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/july-2015.html
- ASCI (2016)., The Advertising Standards Council of India - CCC Members., (n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/asci-ccc-members.html
- ASCI (2016)., The Advertising Standards Council of India - ASCI Codes., (n.d.). Retrieved January 22, 2016, from http://www.ascionline.org/index.php/ascicodes.html.
- ASCI (2016)., Advertising Standards in India: An Introduction., (n.d.). Retrieved January 22, 2016, from http://www.ficci.com/Sedocument/20240/Survey_on_Advertising_Standards.pdf