International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN.  International E-Bulletin: Information/News regarding: Academics and Research

An Analysis of Social Media Marketing Initiatives by Government of India for promotion of Public Health

Author Affiliations

  • 1Devi Ahilya University, Indore, India
  • 2Department of Management, LNCT, Indore, India

Res. J. Management Sci., Volume 5, Issue (9), Pages 69-71, September,6 (2016)

Abstract

Whether it is commercial marketeers or government, social media is used extensively now a days. It is one of the most affordable means of direct communication with the users. Its applicability is increasing day by day. Using social media for improving the health of the people is common in developed countries. In India use of social media by government for improving public health is gaining momentum these days. The objective of the paper is to examines use of social media marketing for public health programs and its scope in health promotion in a country like India. A Content analysis of various websites and social media was done on internet. Government of India has taken various initiatives for social media use in promotion of public health. Various social media campaigns have been organized by Ministry. Social media has been used by health department. Intensive use of social media for marketing of public health programs will result in increased community participation and increased awareness.

References

  1. Burton S. and Soboleva A. (2011)., Interactive or reactive? Marketing with Twitter., Journal of Consumer Marketing, 28(7), 491-499.
  2. Lovejoy K., Waters R.D. and Saxton G.D. (2012)., Engaging stakeholders through Twitter: how nonprofit organizations are getting more out of 140 characters or less., Public Relations Review, 38(2), 313-318.
  3. Hoffman D.L. and Novak T.P. (1996)., Marketing in hypermedia computer-mediated environments: conceptual foundations., Journal of Marketing, 60(3), 50-69.
  4. Lovejoy K. and Saxton G.D. (2012)., Information, community, and action: how nonprofit organizations use social media., Journal of Computer-Mediated Communication, 17(3), 337-353.
  5. Kent M.L. and Taylor M. (1998)., Building dialogic relationships through the World Wide Web., Public Relations Review, 24(3), 321-324.