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An Analysis of Social Media Marketing Initiatives by Government of India for promotion of Public Health

Author Affiliations

  • 1Devi Ahilya University, Indore, India
  • 2Department of Management, LNCT, Indore, India

Res. J. Management Sci., Volume 5, Issue (9), Pages 69-71, September,6 (2016)


Whether it is commercial marketeers or government, social media is used extensively now a days. It is one of the most affordable means of direct communication with the users. Its applicability is increasing day by day. Using social media for improving the health of the people is common in developed countries. In India use of social media by government for improving public health is gaining momentum these days. The objective of the paper is to examines use of social media marketing for public health programs and its scope in health promotion in a country like India. A Content analysis of various websites and social media was done on internet. Government of India has taken various initiatives for social media use in promotion of public health. Various social media campaigns have been organized by Ministry. Social media has been used by health department. Intensive use of social media for marketing of public health programs will result in increased community participation and increased awareness.


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