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Some Strategies for Sponsored Search Advertisements (Ads) Top Position at Search Engines

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Author Affiliations

  • 1Department of Mathematics, Bhilai Institute of Technology, Durg, Pin 491001, India
  • 2Department of Mathematics, Bhilai Institute of Technology, Durg, Pin 491001, India

Res. J. Management Sci., Volume 5, Issue (6), Pages 10-13, June,6 (2016)

Abstract

The present article brings out Some Strategies for Sponsored Search Advertisements (Ads) Top Position at Search Engines. The idea of present paper came to existence due to Raju and Subbaro where as they have mentioned that despite of enormous commercial important of online ads, there has been little work done to clarity the basis for ranking and displaying them. Also, there are numerous papers on search engine marketing related concepts, but most of the papers show that the statistical or mathematical models (or techniques) such as Bayesian modeling, Markov Chain, Monte Carlo methods etc. These models are somewhat difficult to understand by advertisers, businessmen, retailers, and practitioners. Therefore, the present paper shows the simple and easy way to understand about the dynamic behavior of Sponsored Search Ads Top Position system at Search Engines.

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