A Study on Factors Affecting Selection of Cement Brands among the Selected Customer Group of Durg District, CG, India

International E-publication: Publish Projects, Dissertation, Theses, Books, Souvenir, Conference Proceeding with ISBN. International E-Bulletin: Information/News regarding: Academics and Research

A Study on Factors Affecting Selection of Cement Brands among the Selected Customer Group of Durg District, CG, India

Author Affiliations

¹Bhilai Institute of Technology, Durg, CG, India
²Bhilai Institute of Technology, Durg, CG, India
³Bhilai Institute of Technology, Durg, CG, India

Res. J. Management Sci., Volume 5, Issue (10), Pages 17-19, October,6 (2016)

Abstract

The present paper is an try and comprehend the quite a lot of attributes that contributes the shopping behavior and decision making of best shoppers in case of cement industry in Durg District. On this path the samples taken had been non-rewarding convenience sampling with a pattern measurement confined to 50 samples of Engineers, Contractors, Mason and Builders. The paper is wholly headquartered on principal knowledge supply handiest. The target of the paper is to undertake intensive study to recognize the different explanations which effects the client’s option for cement. This paper will able to furnish a new direction for research in other vital areas of cement industry quite often.

References

Ghosh Diptendu and Das Biswajit (2015)., Brand and its impact on buying behavior for cement industry- A literature review., International Journal in Management and Social Science, 3(05), 195-201.
Anholt S. (1998)., Nation-brands of the twenty-first century., Journal of Brand Management, 5(6), 395-406
Google Scholar
Kotler P. and Gertner D. (2002)., Country as brand, product, and beyond: a place marketing and brand management perspective., Journal of Brand Management, 9(4), 249-261
Google Scholar
Price Albert E. (2010)., How Brand Name and Packaging Quality Affect the Consumer Choice Process., undergraduate Honors Thesis Collection Paper 86, Butler University, Indianapolis.
Google Scholar
Joshi Devendra (2013)., Effects of Branding on Buying Behaviour., The Macrotheme Review, 2(3), Winter 2013, 156-159.
Google Scholar
Arijit Maity (2014)., An Analysis of Factors Responsible in Making Retailer for Selection of a Cement Brand & Further Expectation from Cement Companies for Competitive Marketing of Cement., International Journal of Scientific & Research Publications, 4(9), 1-9.
Google Scholar
Sarayna B. and Kavitha V. (2014)., A Study on Customer Perception Towards Cement in Coimbatore City., Indian Journal of Research, 3(11), 27-29.

[ref1] Ghosh Diptendu and Das Biswajit (2015)., Brand and its impact on buying behavior for cement industry- A literature review., International Journal in Management and Social Science, 3(05), 195-201.

[ref2] Anholt S. (1998)., Nation-brands of the twenty-first century., Journal of Brand Management, 5(6), 395-406
Google Scholar

[ref3] Kotler P. and Gertner D. (2002)., Country as brand, product, and beyond: a place marketing and brand management perspective., Journal of Brand Management, 9(4), 249-261
Google Scholar

[ref4] Price Albert E. (2010)., How Brand Name and Packaging Quality Affect the Consumer Choice Process., undergraduate Honors Thesis Collection Paper 86, Butler University, Indianapolis.
Google Scholar

[ref5] Joshi Devendra (2013)., Effects of Branding on Buying Behaviour., The Macrotheme Review, 2(3), Winter 2013, 156-159.
Google Scholar

[ref6] Arijit Maity (2014)., An Analysis of Factors Responsible in Making Retailer for Selection of a Cement Brand & Further Expectation from Cement Companies for Competitive Marketing of Cement., International Journal of Scientific & Research Publications, 4(9), 1-9.
Google Scholar

[ref7] Sarayna B. and Kavitha V. (2014)., A Study on Customer Perception Towards Cement in Coimbatore City., Indian Journal of Research, 3(11), 27-29.