Subscriber Churning of Telecom Service Providers: A Conceptual Study
- 1Pacific Academy of Higher Education and Research University, Udaipur (Raj), India
- 2Pacific Academy of Higher Education and Research University, Udaipur (Raj), India
Res. J. Management Sci., Volume 5, Issue (10), Pages 47-50, October,6 (2016)
Telecommunication sector has appeared as the fastest developing sector in the Indian development which is generating challenges for the service providers to hold the existing subscribers. In the common context, Churn is synonym for anxiety or turnover. In the corporate context, it generally denotes subscriber turnover. Churn is commonly pronounced of in a telecommunication context, where it refers to the propensity of mobile phone subscribers to switch the service providers. The existence of any business is based on its skill to retain the subscribers. Enormous amount of money is spent to obtain a new subscriber in most telecom industries and it is more costly to add a new subscriber rather than to hold a prevailing one. When a subscriber leaves, service providers not only lose the prospect revenue but also the capitals they spend to obtain the subscriber at primary stage. The core goal of this research is to learn various fundamental concepts of subscriber churning.
- INFORMR (2015)., brief history telecommunications., Informr, http://theinformr.com/features/brief-history-telecommuni-cations/. [Accessed on 12/Dec/2015]
- Shoretel (2015)., History Telecommunication., https://www.shoretel.in/history-telecommunication. [Accessed on 12/Dec/2015].
- Bruce Allen W. (2012)., India’s Experience with Mobile Number Portability., https://ns-dn.neustar.biz/creative _services/biz/neustar/www/resources/whitepapers/data-services/india-experience-with-mobile-number-portability .pdf, 1-18. [Accessed on 12/Jun/2014]
- Karthik Ananth (2011)., A Bright Future., Voice & Data, 18(2), 73.
- Radosavljevik D., Putten P.V. and Larsen K.K. (2010)., The Impact of Experimental Setup in Prepaid Churn Prediction for Mobile Telecommunications: What to Predict, for Whom and Does the Customer Experience Matter?., Transactions on Machine Learning and Data Mining, 3(2), 80-99.
- Sanyal K. (2011)., Co-opetition is Key to Drive Telecom Growth., Voice & Data, 18(4), 66.
- Riquelme H. (2001)., Do Consumers Know What They Want., Journal of Consumer Marketing, 18(5), 437-448.
- Payne A. and Frow P. (2005)., A Strategic Framework for Customer Relationship Management., Journal of Marketing, 69, 167-176.
- Barrantesa R. and Galperin H. (2008)., Can the Poor Afford Mobile Telephony? Evidence from Latin America., Telecommunication Policy, 32(8), 521-530.
- Munnukka J. (2008)., Customer, Journal of Product & Brand Management, 17(3), 188-196.
- Nokia Siemens Networks (2009)., How to Generate Customer Loyalty in Mobile Markets., Global Summary Report, http://www.google.co.in/url?url=http://networks .nokia.com/system/files/document/AR_Mobile_A4_0107.pdf&rct=j&frm=1&q=&esrc=s&sa=U&ei=J9A5VY-bGcyB8gWy14CIAw&ved=0CBMQFjAA&usg=AFQjCNFUhiRN7jf-6sMQijqQqJfnSe2vw. [Accessed on 24/Apr/2015].
- Polo Y. and Sese F.J. (2009)., How to Make Switching Costly: the role of marketing and relationship characteristics., Journal of Service Research, 12(2), 119-137.
- Richter Y., Yom-Tov E. and Slonim N. (2010)., Predicting Customer Churn in Mobile Networks through Analysis of Social Groups., International Conference on Data Mining, Society for Industrial and Applied Mathematics (SIAM), 732-741.
- Sharma A. and Panigrahi D. and Kumar P. (2011)., A Neural Network Based Approach for Predicting Customer Churn in Cellular Network Services., International Journal of Computer Applications, 27(11), 1-6.
- Dierkes T., Bichler M. and Krishnan R. (2011)., Estimating the Effect of Word of Mouth on Churn and Cross-buying in the Mobile Phone Market with Markov Logic Networks., Decision Support Systems, 51(3), 361-371.
- Nguyen E.H.X. (2011)., Customer Churn Prediction for the Icelandic Mobile Telephony Market., Master
- Aufar M. (2014)., Study of Post-Churn Impacts on Brand Image in Telecommunication Sector., Proceedings of 7th Asia-Pacific Business Research Conference, Bayview Hotel, Singapore. ISBN: 978-1-922069-58-0.
- Makwana K., Sharma N. and Arora S. (2014)., Factors Influencing Consumer Brand Switching Behavior in Telecommunication Industry: An Empirical Study., Prestige e-Journal of Management and Research, 1(1).
- Spiegel R. (1985)., Public Relations-Creating a Marketing Environment., Information Today, 2(6), 12-13.
- Asser J.R. and Lovelock C. (1992)., Zero Defection: Quality Comes to Services., Managing Services, Marketing, Operations and Human.
- Rowley J. (1998)., Promotion and Marketing Communications in the Information Marketplace., Library Review, 47(8), 383-387.
- Berry L.L. (1995)., Relationship Marketing of Services - Growing Interest, Emerging Perspectives., Journal of the Academy Of Marketing Science, 23(4), 236-245.
- Byrne K. (2005)., How Do Consumers Evaluate Risk in Financial Products?., Journal of Financial Services Marketing, 10(1), 21-32.
- Berry L.L. and Seiders K. (2008)., Serving Unfair Customers., Business Horizon, 51, 29-37.
- Ruth N.K. and Chelagat G. (2014)., Study of Customers Expectations toward Cellular Service Providers in Rural Area., Pacific Business Review International, 7(1), 23-28.