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Motivational Factors of Edupreneurs for venturing in higher Education in Rajasthan, India

Author Affiliations

  • 1Footwear Design and Development Institute, (Ministry of Commerce and Industry, GOI, Delhi) Near National Law University, Mandoor, Jodhpur, Rajasthan, INDIA
  • 2 FMS, MDS University, Ajmer, Rajasthan, INDIA

Res. J. Management Sci., Volume 4, Issue (7), Pages 1-7, July,6 (2015)


This article explores and tries to get insight into decisions that entrepreneurs take about the type of organisation they want to establish, which sector they intend to enter in, their motivations which drive them to venture in the life cycle of edupreneurship. Further effort has been made to delve deeper into assessing choices they make in terms of sector as well as form of enterprise and the surrounding ecosystems which influence them. A combination of secondary and primary research have been used as a approach of methodology for research. Interview recordings available either online or in printed form have been used as secondary means of research to explore the ecosystem’s role and various other aspects concerning the theme of topic. The inferences and conclusions that are arrived at, as a fallout of this study, are suggestive in nature. A kind of broad framework is being constructed which can be instrumental in helping entrepreneurs who are planning to enter higher education sector in India at different-different stages of the Life Cycle of Entrepreneurship. Lakhs and lakhs of individuals have benefitted economically and achieved success in their chosen area as a result of Entrepreneurial initiatives of persons who have created new firms during the last 20 years. Entrepreneurship has accelerated the pace of economic growth in this world and has emerged as the most prominent driving force of economy. Entrepreneurial orientation refers to the processes, practices, and decision making activities that lead to the development of enterprises. It is the combination of abilities, traits and extra personal influences that would enable a person to mobilize his/her psychological resources to enter into a challenging venture. In the present study variables, namely, risk taking, achievement motivation, organizational abilities, self concept, persuasion, governmental officials’ attitude towards entrepreneur and entrepreneur’s problem solving ability are taken as indices of entrepreneurial orientation. It is contended that parenting of first generation entrepreneurs is playing crucial role in shaping children’s (second generation’s) entrepreneurial orientation. Parenting styles viz. authoritarian parenting, authoritative parenting and permissive parenting have effect on entrepreneurial orientation. Parenting seems to be another important influence in the development of entrepreneurial orientation. Various aspects of personality viz. Neuroticism, Extraversion, Openness to experience, Agreeableness and Conscientiousness play a role of stimulating environment in shaping entrepreneurship in education.


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