Market Potentials of Mewar Wall Paintings Inspire Sarees Designs
- 1 Deptt. of Textiles and Apparel Designing, College of Home science, Maharana Pratap University of Agriculture and Technology, Udaipur, Rajasthan, INDIA
Res. J. Management Sci., Volume 2, Issue (5), Pages 24-27, May,6 (2013)
“A style of virile intensity characterized by glowing passionate colour, deft rhythm and robust simplifications” is mewar style. Indian art Mewar is distinguished not only for its lovely landscape and romantic architecture but also for a series of distinguished rules who were not only valiant warriors but also patrons of art and culture. Mewar was the most important centre of early Rajasthani painting the “Golden Age of mewar”. Indian culture and its rich heritage of tradition are reflected in many of the various regions of this country and Rajasthan is famous for its profile art treasures. Even since the dawn of civilization man has felt the urge to decorate textile by the means of weaving, printing, dyeing and embroidery. Most of the India’s folk arts have been a great source of inspiration and ideas for the textiles as well as designers. Now-a-days fashion trends are fragile and the consumers constantly demand innovative changes over existing fields. Since the Mewar paintings currently do not find much usage on textiles, except as a few decorative painted wall panels, greeting cards etc. This folk art and traditional ideas that are the glitters of our culture, these applied on apparels by a commercial aspect is gaining popularity day by day through the innovation of designer ideas that are performed into tangible products, though constant development in any field is essential. So it is with the field of traditional textiles. Indian folk art and embroidery play an important role in the present-day fashion world. Therefore a study was done to explore the market potential of designer sarees developed from traditional wall paintings of mewar. The idea was that the study would help in popularizing the traditional folk art and could be adopted by small –scale industries. and in this study. Total 30 Mewar painting were collected from various places and total number of 50 motifs were developed or modified from eleven best mewar paintings selected by the researcher. A rating Performa was developed by the researcher to select 15 modified motif for saree design. Further the selected fifteen modified motifs were used to develop 15 saree designs on computer to select the best five placements and its folk embroidery, prior to actual embroidery on sarees. A five point rating Performa and questionnaire was given to 60 respondents (20 Textile and fashion design,20 Housewives and 20 marketing personnel) selected purposively to find out the acceptability and market potential on embroidered sarees.
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